Ford partners with What3words to offer precise navigation

Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation. What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words. Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address. Ford drivers will be able to connect the company’s SYNC 3 infotainment plat
February 27, 2019 Read time: 2 mins
278 Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation.


What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words.

Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address.  

Ford drivers will be able to connect the company’s SYNC 3 infotainment platform with the Whats3words app, available on iOS and Android devices. They can then input a three word address to navigate to a precise 3m x 3m square.

Don Butler, executive director, connected vehicle platform and product, at Ford, says the solution can be used by commercial vehicle drivers working from a mobile office and those driving for leisure.

What3words is available for Ford drivers in the UK, Ireland, Germany, Spain, the US and Mexico. More locations are expected to follow later this year.

Location Based Systems

Related Content

  • October 7, 2021
    Revealed: future of mobility in Hamburg
    From 11-15 October, the ITS World Congress will present a myriad of innovations
    Read More
  • June 7, 2012
    Transport problems need ''strong action from policymakers”
    Taking advantage of the attendance of the heads of ITS Asia-Pacific, ITS America, Ertico – ITS Europe, and ITS Malaysia as the host nation of the recent 12th ITS Asia-Pacific Forum in Kuala Lumpur in April, ITS International initiated a round table discussion on the big ITS issues confronting the individual regions. For such a diverse collection of advanced and emerging nations spanning the globe, in terms of the advancement of ITS, a common single issue emerges above all others
    Read More
  • June 9, 2025
    The origin story of ITS World Congress
    As the ITS industry decamps to Atlanta in August, a question: who came up with the idea of an ITS World Congress in the first place? Adam Hill delves into recent history with one man who was actually there - ITS legend Eric Sampson
    Read More
  • September 8, 2014
    Rapid growth makes Texas an incubator for tolling innovation
    As the IBTTA’s annual meeting and exhibition heads for Austin, Mitchell Beer, president of Smarter Shift, considers the role of Texas in the development of tolling strategies and technology. The State of Texas has always prided itself on being ‘larger than life’. From the sprawling geography of the state itself with its wide open skies, to its entrepreneurial ‘get-it-done’ attitude, Texas exudes an impatient restlessness that pushes businesses and public agencies to deliver faster, better results. More ofte
    Read More

Highlighted Content