Ford partners with What3words to offer precise navigation

Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation. What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words. Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address. Ford drivers will be able to connect the company’s SYNC 3 infotainment plat
February 27, 2019 Read time: 2 mins
278 Ford has joined forces with geocoding start-up What3words to offer its drivers in North America and Europe with more precise navigation.


What3words, a global addressing system, divides the world into a grid of 3m x 3m squares and assigns each a three-word address made up dictionary words.

Ford says its drivers will be able to enter destinations by voice or text for any location, including destinations without an address.  

Ford drivers will be able to connect the company’s SYNC 3 infotainment platform with the Whats3words app, available on iOS and Android devices. They can then input a three word address to navigate to a precise 3m x 3m square.

Don Butler, executive director, connected vehicle platform and product, at Ford, says the solution can be used by commercial vehicle drivers working from a mobile office and those driving for leisure.

What3words is available for Ford drivers in the UK, Ireland, Germany, Spain, the US and Mexico. More locations are expected to follow later this year.

Location Based Systems

Related Content

  • May 22, 2012
    New York pioneers online mobile real-time bus tracking
    An unusual technology collaboration. David Crawford investigates Early in January 2012, the New York City Metropolitan Transportation Authority (MTA) rolled out the first borough-wide implementation of its pioneering Bus Time online mobile real-time tracking service. The system allow commuters to track each bus on every route in real-time on the internet, via smartphones and by text messaging to a mobile phone. The MTA chose Staten Island for its first live launch due to it being the only one of the five Ne
    Read More
  • April 13, 2016
    Ford equips autonomous cars with night vision
    Ford recently conducted tests at its Arizona proving ground to determine how autonomous cars could navigate at night without headlights. According to Ford, it’s an important development, in that it shows that even without cameras, which rely on light, Ford’s LiDAR, working with the car’s virtual driver software, is robust enough to steer around winding roads. While it’s ideal to have all three modes of sensors, radar, cameras and LiDAR, the latter can function independently on roads without stoplights.
    Read More
  • December 19, 2017
    Road user charging comes a step closer in Oregon
    Having been the first US state to introduce the gas tax a century ago, Oregon is now blazing the road user charging trail. Colin Sowman looks at progress to date. For more than a decade, authorities in Oregon have known of the impending decline in fuels tax income and while revenue increased by more than 5% in 2016, that growth will slow considerably this year and income is projected to start declining in 2020.
    Read More
  • April 26, 2017
    TomTom Telematics and BP partner on fuel management
    TomTom Telematics and BP have joined forces to offer businesses a fuel and driver management solution, BP FleetMove, combining fuel transaction information from BP fuel cards with driver behavior data from the TomTom Telematics Service Platform in one, easy-to-use interface. This new collaboration uses the plug and play TomTom CURFER connected car product, an app working in conjunction with the TomTom LINK 100 dongle, which plugs into the vehicle’s OBD port to wirelessly connect car and smartphone. It is de
    Read More

Highlighted Content