Ford buys software startup Livio

Ford Motor Company has made its first technology acquisition in thirteen years, with the purchase of startup company Livio, in a bid to accelerate its efforts to help drivers safely access content on their smartphone while on the road. Livio, which is based in the Detroit suburb of Ferndale, Michigan, develops software that enables drivers connect to their smartphones through their car radios or dashboard infotainment systems.
October 4, 2013 Read time: 2 mins
278 Ford Motor Company has made its first technology acquisition in thirteen years, with the purchase of startup company Livio, in a bid to accelerate its efforts to help drivers safely access content on their smartphone while on the road.

Livio, which is based in the Detroit suburb of Ferndale, Michigan, develops software that enables drivers connect to their smartphones through their car radios or dashboard infotainment systems.

Ford paid less than US$10 million for the eleven-person startup, said Paul Mascarenas, Ford's chief technical officer. Though owned by Ford, Livio will continue supplying its current customers, including 948 General Motors.

Mascarenas said Livio complements Ford's efforts to allow drivers to safely access phone apps from their cars. Ford's AppLink system, which lets drivers access their apps through voice recognition, will be inside an estimated 7 million vehicles by 2015, Mascarenas said.

Livio was founded five years ago by Jake Sigal, who said joining Ford will help his company's efforts to promote a single standard for in-vehicle connectivity. Car companies are now using a variety of systems, which makes it harder for app developers to bring apps to market quickly. Ford has also promoted the development of a single standard.

"This helps us accelerate the industry standard, which is desperately needed," Sigal said. "It's a lot easier pushing a standard when you're not just a startup in metro Detroit."
Location Based Systems

Related Content

  • Weigh in motion reduces road wear, increases toll revenue
    January 24, 2012
    IRD, Inc's Terry Bergan discusses future applications of weigh in motion technology. The application in recent years of Weigh In Motion (WIM) at tollgates has been driven by recognition of the fact that there is economic value, which can be levied, attached to Heavy Goods Vehicles (HGVs) which haul laden (and are therefore heavy) rather than empty. As wear and damage to road surfaces increases exponentially with weight, the targeting of HGVs in particular makes sense from both the economic and maintenance p
    Read More
  • Kapsch says US purchase will have world-wide impact
    June 3, 2014
    Peter Ummenhofer, head of the ITS Business Unit at Kapsch TrafficCom, discusses what the recent acquisition of US ATMS specialist Transdyn will mean for the company and the ITS sector. Even a brief perusal of Kapsch’s portfolio lends credence to the company’s assertion that it is more than ‘just a tolling systems and services supplier’. Over the past few years, the company has added road safety enforcement to its offering with significant commercial vehicle operations capabilities, including weigh in motion
    Read More
  • How public transit improves quality of life
    June 29, 2022
    There are various reasons why Mobility as a Service is catching on more in Europe than the US – but there are still other ways in which access to mobility can be improved across the states, finds Gordon Feller
    Read More
  • Chris Tomlinson: 'My golden rule is have an open mind’
    July 27, 2021
    The executive director of Georgia’s mobility authorities explains tolling’s place in demand management, the benefits of being mode-agnostic and how to learn from other agencies
    Read More

Highlighted Content