Skip to main content

Fleet managers ‘likely to opt for brands that offer predictive technologies’

Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awa
December 18, 2013 Read time: 3 mins
Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent 2097 Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awareness on the benefits offered by FMS among the latter.

Frost & Sullivan’s new customer research study, 2012 European Fleet Managers' Willingness to Pay for FMS, summarises the findings of the survey of 155 decision-makers and key influencers for FMS in Europe. The research revealed that fleet managers are satisfied with the FMS currently offered. In fact, productivity and fleet security – two of the top three criteria used during purchase – exceed expectations. On the other hand, fleet managers are dissatisfied with the savings made on insurance premiums and the lack of new services.

“Presently, vehicle management as well as fleet security and control are the most widely-used services in Europe,” said Frost & Sullivan customer research consultant Agnieszka Wolf. “However, offering driver and order management services will help FMS vendors retain existing customers as 35 percent of respondents are looking to buy these solutions in the next 36 months.”

Key points of interest (POI) in navigation systems include gas stations, repair stations, and speed restrictions. Respondents working in medium commercial vehicle (MCV) fleets were keen on all POI with particular interest in truck parking slots, road gradients, and restaurants.

Interestingly, respondents indicated that they would prefer dealing with one supplier per solution. Two out of three also said that they would choose brands offering prognostic technologies, which help predict the impending failure of a commercial vehicle.

No clear overall preference for a particular FMS vendor type was seen, although significant vendor preferences exist according to solution and country. While respondents in Germany, Italy and UK are more aware of systems from truck original equipment manufacturers (OEMs), only Germany and UK favour truck OEMs for all solutions. Fleet managers in Italy, France and Benelux favour specialised third-party or logistics and supply chain providers. Among specialised FMS providers, 1692 TomTom and 5635 Transics received the highest ratings.

“The survey reveals that the key decision maker for FMS purchase in fleets is top management,” said Wolf. “However, driver and trade unions appear to influence decisions in Italy and Benelux, especially in the case of large fleets with more than 100 vehicles.”

In terms of payment, general willingness to spend on fleet Telematics services is low. Fleet owners in France are most willing to pay for these services whereas those from Benelux are least inclined. Readiness to pay is also higher in MCV and heavy commercial vehicle fleets than light vehicle fleets. Profit-sharing business models too are gaining acceptance, particularly in France. In Benelux, the market is quite polarised and there is no clear penchant for profit sharing.

Related Content

  • July 13, 2015
    Uber takes on European critics
    Uber's director of public policy for Europe, Simon Hampton, has suggested that he sees a chance at winning over governments pursuing legal action against the company. “If you're in a city Uber hasn't come to yet, then creating a group of people to say they want Uber and to put pressure on local politicians - that's hard," Hampton said at a panel discussion in the European Parliament, reports euractiv.com. Uber has faced legal inquiries in the Netherlands, Germany, Spain, Belgium, Italy and Portugal ov
  • March 11, 2015
    Design improvements for better truck safety delayed till 2022
    On 10 March, the European Parliament approved amendments to the directive on the maximum authorised dimensions and weights for trucks and buses. The final agreement allows for much needed design adaptations to make cabs safer, but only following a revision by the European Commission of the cab type-approval. This means that manufacturers will not be required to implement these changes until 2022. It further retains each Member State’s right to decide whether or not they want to allow the use of mega trucks
  • October 23, 2015
    Modern day cars are ‘outsmarting their drivers’
    The average UK driver is currently being outsmarted by their own car, according to new research. The survey of 1,000 British car owners, carried out by BookMyGarage.com, found that 73per cent don’t understand how to use all of the high tech gadgets and safety features in their vehicle. This is despite over half of British adults admitting they were sold on the car they bought because of the features it offered.
  • January 10, 2012
    Robust enforcement strategy needed for free flow toll roads
    Timidity has no place in effective enforcement operations on free-flow toll roads, says the NRA's Cathal Masteron. What's needed is a robust strategy which starts big and reduces in size over time, rather than starts small and gains a reputation for being easy to avoid