Skip to main content

Fleet managers ‘likely to opt for brands that offer predictive technologies’

Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awa
December 18, 2013 Read time: 3 mins
Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent 2097 Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awareness on the benefits offered by FMS among the latter.

Frost & Sullivan’s new customer research study, 2012 European Fleet Managers' Willingness to Pay for FMS, summarises the findings of the survey of 155 decision-makers and key influencers for FMS in Europe. The research revealed that fleet managers are satisfied with the FMS currently offered. In fact, productivity and fleet security – two of the top three criteria used during purchase – exceed expectations. On the other hand, fleet managers are dissatisfied with the savings made on insurance premiums and the lack of new services.

“Presently, vehicle management as well as fleet security and control are the most widely-used services in Europe,” said Frost & Sullivan customer research consultant Agnieszka Wolf. “However, offering driver and order management services will help FMS vendors retain existing customers as 35 percent of respondents are looking to buy these solutions in the next 36 months.”

Key points of interest (POI) in navigation systems include gas stations, repair stations, and speed restrictions. Respondents working in medium commercial vehicle (MCV) fleets were keen on all POI with particular interest in truck parking slots, road gradients, and restaurants.

Interestingly, respondents indicated that they would prefer dealing with one supplier per solution. Two out of three also said that they would choose brands offering prognostic technologies, which help predict the impending failure of a commercial vehicle.

No clear overall preference for a particular FMS vendor type was seen, although significant vendor preferences exist according to solution and country. While respondents in Germany, Italy and UK are more aware of systems from truck original equipment manufacturers (OEMs), only Germany and UK favour truck OEMs for all solutions. Fleet managers in Italy, France and Benelux favour specialised third-party or logistics and supply chain providers. Among specialised FMS providers, 1692 TomTom and 5635 Transics received the highest ratings.

“The survey reveals that the key decision maker for FMS purchase in fleets is top management,” said Wolf. “However, driver and trade unions appear to influence decisions in Italy and Benelux, especially in the case of large fleets with more than 100 vehicles.”

In terms of payment, general willingness to spend on fleet Telematics services is low. Fleet owners in France are most willing to pay for these services whereas those from Benelux are least inclined. Readiness to pay is also higher in MCV and heavy commercial vehicle fleets than light vehicle fleets. Profit-sharing business models too are gaining acceptance, particularly in France. In Benelux, the market is quite polarised and there is no clear penchant for profit sharing.

Related Content

  • June 3, 2021
    Half of Brits want e-scooter restrictions
    Survey respondents in UK say licences and age restrictions are vital for safety
  • January 30, 2012
    Use of ITS technology grows more prevalent in safety applications
    Transportation agencies and governments are using ITS technology to protect critical infrastructure from terrorist attack and other threats to economic security and public safety. Andrew Bardin Williams reports. It is no secret that we live in a potentially dangerous world. Terrorism as seen on 9/11 in the United States, subsequent attacks in London, Moscow and Madrid and other acts of violence across the developing world have made vigilance the watchword for ensuring security. Key infrastructure is now bei
  • October 22, 2015
    LowCVP calls on truck operators and others to focus on cutting truck emissions
    To coincide with its participation in the new Freight in the City event on 27 October, the LowCVP is calling on fleet operators, local authorities and others to join forces in building the market for heavy goods vehicles which cut carbon, reduce emissions and lower fuel costs. In earlier research, the LowCVP has identified three main opportunities for cutting emissions from HGVs which pointed to the need for specific interventions: independent testing to validate the effectiveness of retrofit technology
  • March 15, 2012
    Satellite based goods vehicle tracking comes a step closer
    A project aimed at proving the viability of satellite-based goods tracking in Europe has come to a close – establishing everything necessary for commercial services to flourish. A landmark stage was reached in tracking of goods across Europe in December last year, with conclusion of the Scutum project – ‘Securing the EU GNSS adoption in transport of dangerous materials’. This has validated the accuracy and reliability of the European Geostationary Navigation Overlay Service (EGNOS) for goods tracking and se