Skip to main content

Fleet managers ‘likely to opt for brands that offer predictive technologies’

Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awa
December 18, 2013 Read time: 3 mins
Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent 2097 Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awareness on the benefits offered by FMS among the latter.

Frost & Sullivan’s new customer research study, 2012 European Fleet Managers' Willingness to Pay for FMS, summarises the findings of the survey of 155 decision-makers and key influencers for FMS in Europe. The research revealed that fleet managers are satisfied with the FMS currently offered. In fact, productivity and fleet security – two of the top three criteria used during purchase – exceed expectations. On the other hand, fleet managers are dissatisfied with the savings made on insurance premiums and the lack of new services.

“Presently, vehicle management as well as fleet security and control are the most widely-used services in Europe,” said Frost & Sullivan customer research consultant Agnieszka Wolf. “However, offering driver and order management services will help FMS vendors retain existing customers as 35 percent of respondents are looking to buy these solutions in the next 36 months.”

Key points of interest (POI) in navigation systems include gas stations, repair stations, and speed restrictions. Respondents working in medium commercial vehicle (MCV) fleets were keen on all POI with particular interest in truck parking slots, road gradients, and restaurants.

Interestingly, respondents indicated that they would prefer dealing with one supplier per solution. Two out of three also said that they would choose brands offering prognostic technologies, which help predict the impending failure of a commercial vehicle.

No clear overall preference for a particular FMS vendor type was seen, although significant vendor preferences exist according to solution and country. While respondents in Germany, Italy and UK are more aware of systems from truck original equipment manufacturers (OEMs), only Germany and UK favour truck OEMs for all solutions. Fleet managers in Italy, France and Benelux favour specialised third-party or logistics and supply chain providers. Among specialised FMS providers, 1692 TomTom and 5635 Transics received the highest ratings.

“The survey reveals that the key decision maker for FMS purchase in fleets is top management,” said Wolf. “However, driver and trade unions appear to influence decisions in Italy and Benelux, especially in the case of large fleets with more than 100 vehicles.”

In terms of payment, general willingness to spend on fleet Telematics services is low. Fleet owners in France are most willing to pay for these services whereas those from Benelux are least inclined. Readiness to pay is also higher in MCV and heavy commercial vehicle fleets than light vehicle fleets. Profit-sharing business models too are gaining acceptance, particularly in France. In Benelux, the market is quite polarised and there is no clear penchant for profit sharing.

Related Content

  • December 14, 2012
    Minnesota study finds support for automated speed enforcement
    A recent study by the University of Minnesota found strong support for automated speed enforcement, particularly in work zones and school zones and if revenues from fines are dedicated for road safety programs. Presenting the findings, Frank Douma, associate director of the State and Local Policy Program in the Humphrey School of Public Affairs said automated speed enforcement has been deployed in fourteen states and in many countries, especially in Europe. Automated speed enforcement is proven to be an ef
  • March 23, 2012
    The trend in digital instrument displays
    Innovative instrument clusters and head-up displays are becoming increasingly popular amongst OEMs and customers alike, according to IMS Research’s new automotive study, “The World Market for Automotive OEM Electronic Systems – 2011 Edition.”
  • March 14, 2012
    New revenue streams from smartphones for European vehicle manufacturers
    According to a study by Frost & Sullivan, vehicle manufacturers (VMs) in Europe and North America have stepped up their game in response to the smartphone threat. Most of them have flooded the market with free apps focusing on areas such as customer relationship management (CRM) and breakdown assistance, while others have created value-added apps such as remote start/stop.
  • July 18, 2012
    Priority for safety and interoperability, need for DSRC
    Justin McNew, Chief Technology Officer, Kapsch TrafficCom Inc., USA offers his opinion of where 5.9GHz DSRC technology will head in the coming years. The debate ranges back and forth over the most suitable technological solution for future tolling and charging in the US. However, the coming trend is common cooperative infrastructure: instrumented roads and vehicles with the capacity to communicate with each other over all manner of safety, mobility and traveller applications, many of which will involve fina