Skip to main content

Fleet managers ‘likely to opt for brands that offer predictive technologies’

Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awa
December 18, 2013 Read time: 3 mins
Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent 2097 Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awareness on the benefits offered by FMS among the latter.

Frost & Sullivan’s new customer research study, 2012 European Fleet Managers' Willingness to Pay for FMS, summarises the findings of the survey of 155 decision-makers and key influencers for FMS in Europe. The research revealed that fleet managers are satisfied with the FMS currently offered. In fact, productivity and fleet security – two of the top three criteria used during purchase – exceed expectations. On the other hand, fleet managers are dissatisfied with the savings made on insurance premiums and the lack of new services.

“Presently, vehicle management as well as fleet security and control are the most widely-used services in Europe,” said Frost & Sullivan customer research consultant Agnieszka Wolf. “However, offering driver and order management services will help FMS vendors retain existing customers as 35 percent of respondents are looking to buy these solutions in the next 36 months.”

Key points of interest (POI) in navigation systems include gas stations, repair stations, and speed restrictions. Respondents working in medium commercial vehicle (MCV) fleets were keen on all POI with particular interest in truck parking slots, road gradients, and restaurants.

Interestingly, respondents indicated that they would prefer dealing with one supplier per solution. Two out of three also said that they would choose brands offering prognostic technologies, which help predict the impending failure of a commercial vehicle.

No clear overall preference for a particular FMS vendor type was seen, although significant vendor preferences exist according to solution and country. While respondents in Germany, Italy and UK are more aware of systems from truck original equipment manufacturers (OEMs), only Germany and UK favour truck OEMs for all solutions. Fleet managers in Italy, France and Benelux favour specialised third-party or logistics and supply chain providers. Among specialised FMS providers, 1692 TomTom and 5635 Transics received the highest ratings.

“The survey reveals that the key decision maker for FMS purchase in fleets is top management,” said Wolf. “However, driver and trade unions appear to influence decisions in Italy and Benelux, especially in the case of large fleets with more than 100 vehicles.”

In terms of payment, general willingness to spend on fleet Telematics services is low. Fleet owners in France are most willing to pay for these services whereas those from Benelux are least inclined. Readiness to pay is also higher in MCV and heavy commercial vehicle fleets than light vehicle fleets. Profit-sharing business models too are gaining acceptance, particularly in France. In Benelux, the market is quite polarised and there is no clear penchant for profit sharing.

Related Content

  • December 4, 2015
    Europe’s heavy trucks ‘no more fuel-efficient than ten years ago’
    A study by the International Council on Clean Transportation (ICCT) claims that trucks in the European Union are no more fuel-efficient than they were a decade ago. The study, which analyses data from the European commercial trucking market, looking at key member states, manufacturers and fuel consumption trend, found that heavy-duty vehicles represent only four per cent of the on-road fleet in the European Union, but are responsible for 30 per cent of on-road CO2 emissions. In contrast, the study cla
  • September 22, 2017
    Technology and creative sectors the key to London’s future – CBI/CBRE
    As the UK’s future relationship with the European Union hangs over the capital’s businesses, According to the latest CBI/CBRE London Business Survey, firms view the technology and creative sectors as fundamental to London’s future prosperity. Two thirds of the 271 respondents to the London Business Survey (65 per cent) said that the technology and creative sectors were the principal sectors for the capital’s economic growth over the next five years, followed by professional services (49 per cent) and f
  • August 19, 2013
    Transportation survey – industry on the move
    US technology company AirSage has conducted what it says is the first in an annual look at the transportation industry and the professionals in it – with some interesting findings. Just released as an eBook, the AirSage Annual Transportation Industry Survey: an Industry on the Move, provides an insight into how US-based transportation planners and traffic engineers peers view the industry, their organisations, private versus government jobs, gender and age issues and more. Conducted During May and June 2013
  • June 29, 2016
    Are truck bans the wrong move in the battle for air quality
    Low emission zones and heavy goods vehicles’ access to city centres may at first glance appear attractive but how effective are such controls? Jon Masters reviews emerging trends across Europe. Around 1,700 European cities have implemented low emission zones (LEZs) and in addition some have restricted city centre access for heavy goods vehicles (HGVs). Even those that restrict HGV access, such as Paris and Rome, allow exemptions at certain times and for particular classes of vehicle. But with what effect?