Skip to main content

Fleet managers ‘likely to opt for brands that offer predictive technologies’

Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awa
December 18, 2013 Read time: 3 mins
Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent 2097 Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awareness on the benefits offered by FMS among the latter.

Frost & Sullivan’s new customer research study, 2012 European Fleet Managers' Willingness to Pay for FMS, summarises the findings of the survey of 155 decision-makers and key influencers for FMS in Europe. The research revealed that fleet managers are satisfied with the FMS currently offered. In fact, productivity and fleet security – two of the top three criteria used during purchase – exceed expectations. On the other hand, fleet managers are dissatisfied with the savings made on insurance premiums and the lack of new services.

“Presently, vehicle management as well as fleet security and control are the most widely-used services in Europe,” said Frost & Sullivan customer research consultant Agnieszka Wolf. “However, offering driver and order management services will help FMS vendors retain existing customers as 35 percent of respondents are looking to buy these solutions in the next 36 months.”

Key points of interest (POI) in navigation systems include gas stations, repair stations, and speed restrictions. Respondents working in medium commercial vehicle (MCV) fleets were keen on all POI with particular interest in truck parking slots, road gradients, and restaurants.

Interestingly, respondents indicated that they would prefer dealing with one supplier per solution. Two out of three also said that they would choose brands offering prognostic technologies, which help predict the impending failure of a commercial vehicle.

No clear overall preference for a particular FMS vendor type was seen, although significant vendor preferences exist according to solution and country. While respondents in Germany, Italy and UK are more aware of systems from truck original equipment manufacturers (OEMs), only Germany and UK favour truck OEMs for all solutions. Fleet managers in Italy, France and Benelux favour specialised third-party or logistics and supply chain providers. Among specialised FMS providers, 1692 TomTom and 5635 Transics received the highest ratings.

“The survey reveals that the key decision maker for FMS purchase in fleets is top management,” said Wolf. “However, driver and trade unions appear to influence decisions in Italy and Benelux, especially in the case of large fleets with more than 100 vehicles.”

In terms of payment, general willingness to spend on fleet Telematics services is low. Fleet owners in France are most willing to pay for these services whereas those from Benelux are least inclined. Readiness to pay is also higher in MCV and heavy commercial vehicle fleets than light vehicle fleets. Profit-sharing business models too are gaining acceptance, particularly in France. In Benelux, the market is quite polarised and there is no clear penchant for profit sharing.

Related Content

  • January 10, 2013
    Need for simpler urban tolling solutions
    A common assumption, even amongst informed observers, is that there’s but a handful of urban charging schemes in operation around the world and scant prospect of that changing any time soon. Larger city-sized schemes such as Singapore, London and Stockholm come readily to mind but if we take a wider view and also consider urban access control and Low Emission Zones (LEZs) then the picture changes rather radically. There is a notable concentration of such schemes in Europe but worldwide the number is comfort
  • September 3, 2013
    Live web conference – future of vehicle parking management systems
    According to Frost & Sullivan, the parking industry has transformed dynamics in its operation with a different genre of participants including automotive OEMs exploring numerous opportunities in parking and expected to witness a major growth phase in this decade. Bundled services with apps are helping parking operators to ease their operations, business and positioning. Early stage growth opportunities will attract more than twenty new start-ups in the parking industry providing real-time parking applicatio
  • January 19, 2017
    Auto OEMs ‘focus on opportunities in infotainment, digital instruments’
    One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations. “The luxury segment car of the future will have augmented reality HUD, OLED displays, interactive cabin doors and windows,
  • February 15, 2017
    Automotive OEMs standardise testing to comply with RDE deadlines, say researchers
    Following 'dieselgate', the previously lax automobile emission testing procedures tightened and all European original equipment manufacturers (OEMs) are now required to implement real driving emissions (RDE). In September, RDE testing will have a conformity factor of 2.1, which will change to 1.5 by September 2021. OEMs will be more transparent with their testing methods and results. After the implementation of RDE, adoption of World Harmonisation Light Vehicle Test Procedure (WLTP) will be simpler. The