Skip to main content

Fleet managers ‘likely to opt for brands that offer predictive technologies’

Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awa
December 18, 2013 Read time: 3 mins
Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent 2097 Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awareness on the benefits offered by FMS among the latter.

Frost & Sullivan’s new customer research study, 2012 European Fleet Managers' Willingness to Pay for FMS, summarises the findings of the survey of 155 decision-makers and key influencers for FMS in Europe. The research revealed that fleet managers are satisfied with the FMS currently offered. In fact, productivity and fleet security – two of the top three criteria used during purchase – exceed expectations. On the other hand, fleet managers are dissatisfied with the savings made on insurance premiums and the lack of new services.

“Presently, vehicle management as well as fleet security and control are the most widely-used services in Europe,” said Frost & Sullivan customer research consultant Agnieszka Wolf. “However, offering driver and order management services will help FMS vendors retain existing customers as 35 percent of respondents are looking to buy these solutions in the next 36 months.”

Key points of interest (POI) in navigation systems include gas stations, repair stations, and speed restrictions. Respondents working in medium commercial vehicle (MCV) fleets were keen on all POI with particular interest in truck parking slots, road gradients, and restaurants.

Interestingly, respondents indicated that they would prefer dealing with one supplier per solution. Two out of three also said that they would choose brands offering prognostic technologies, which help predict the impending failure of a commercial vehicle.

No clear overall preference for a particular FMS vendor type was seen, although significant vendor preferences exist according to solution and country. While respondents in Germany, Italy and UK are more aware of systems from truck original equipment manufacturers (OEMs), only Germany and UK favour truck OEMs for all solutions. Fleet managers in Italy, France and Benelux favour specialised third-party or logistics and supply chain providers. Among specialised FMS providers, 1692 TomTom and 5635 Transics received the highest ratings.

“The survey reveals that the key decision maker for FMS purchase in fleets is top management,” said Wolf. “However, driver and trade unions appear to influence decisions in Italy and Benelux, especially in the case of large fleets with more than 100 vehicles.”

In terms of payment, general willingness to spend on fleet Telematics services is low. Fleet owners in France are most willing to pay for these services whereas those from Benelux are least inclined. Readiness to pay is also higher in MCV and heavy commercial vehicle fleets than light vehicle fleets. Profit-sharing business models too are gaining acceptance, particularly in France. In Benelux, the market is quite polarised and there is no clear penchant for profit sharing.

Related Content

  • April 23, 2012
    Five million fleet management systems in Europe by 2015
    According to a new research report from the analyst firm Berg Insight, the number of active fleet management systems deployed in commercial vehicle fleets in Europe was two million in Q4-2010. Growing at a compound annual growth rate (CAGR) of 20.7 per cent, this number is expected to reach five million by 2015.
  • November 10, 2017
    Making connections without compromising security
    We listen in as global experts discuss connected vehicles and cybersecurity. By 2019 there will be almost 44 million connected cars globally and by 2022 that figure will be nearer 70 million; some 40% will be electric powered, according to market analyst Frost & Sullivan. But its report said the issue of end-to-end security for the new technology is still under debate, as vehicle OEMs engage with vendors to test specific security application areas for both over-the-air and vehicle-to-exterior services.
  • November 7, 2017
    MoneySuperMarket: 49% of British public surveyed have never considered buying EV or Hybrid Car
    49% of the of the British public have stated that they have never considered buying an electric car (EC) or hybrid car, according to recent research by MoneySupermarket.com. These findings come from a survey carried out by the comparison site on 1,000 UK car owners to determine whether the British public is prepared for the electric switch following the government’s plans to prohibit petrol and diesel vehicles by 2040. It examined the cost, the number of charging points and public opinion.
  • June 27, 2013
    Urban Mobility 3.0 workshop: Companies must innovate
    More than 160 senior delegates from the automotive and transportation industry met last week to present, discuss and invent the future of mobility during Frost & Sullivan’s interactive workshop Urban Mobility 3.0: New Urban Mobility Business Models. The two-day event summarised the current and future developments in the industry and highlighted new and innovative mobility concepts. Frost & Sullivan Partner and Global Practice Director, Sarwant Singh, opened the debate at the House of Commons in London, com