Skip to main content

Fleet managers ‘likely to opt for brands that offer predictive technologies’

Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awa
December 18, 2013 Read time: 3 mins
Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent 2097 Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awareness on the benefits offered by FMS among the latter.

Frost & Sullivan’s new customer research study, 2012 European Fleet Managers' Willingness to Pay for FMS, summarises the findings of the survey of 155 decision-makers and key influencers for FMS in Europe. The research revealed that fleet managers are satisfied with the FMS currently offered. In fact, productivity and fleet security – two of the top three criteria used during purchase – exceed expectations. On the other hand, fleet managers are dissatisfied with the savings made on insurance premiums and the lack of new services.

“Presently, vehicle management as well as fleet security and control are the most widely-used services in Europe,” said Frost & Sullivan customer research consultant Agnieszka Wolf. “However, offering driver and order management services will help FMS vendors retain existing customers as 35 percent of respondents are looking to buy these solutions in the next 36 months.”

Key points of interest (POI) in navigation systems include gas stations, repair stations, and speed restrictions. Respondents working in medium commercial vehicle (MCV) fleets were keen on all POI with particular interest in truck parking slots, road gradients, and restaurants.

Interestingly, respondents indicated that they would prefer dealing with one supplier per solution. Two out of three also said that they would choose brands offering prognostic technologies, which help predict the impending failure of a commercial vehicle.

No clear overall preference for a particular FMS vendor type was seen, although significant vendor preferences exist according to solution and country. While respondents in Germany, Italy and UK are more aware of systems from truck original equipment manufacturers (OEMs), only Germany and UK favour truck OEMs for all solutions. Fleet managers in Italy, France and Benelux favour specialised third-party or logistics and supply chain providers. Among specialised FMS providers, 1692 TomTom and 5635 Transics received the highest ratings.

“The survey reveals that the key decision maker for FMS purchase in fleets is top management,” said Wolf. “However, driver and trade unions appear to influence decisions in Italy and Benelux, especially in the case of large fleets with more than 100 vehicles.”

In terms of payment, general willingness to spend on fleet Telematics services is low. Fleet owners in France are most willing to pay for these services whereas those from Benelux are least inclined. Readiness to pay is also higher in MCV and heavy commercial vehicle fleets than light vehicle fleets. Profit-sharing business models too are gaining acceptance, particularly in France. In Benelux, the market is quite polarised and there is no clear penchant for profit sharing.

For more information on companies in this article

Related Content

  • Ability to keep in touch on US buses woos travellers
    February 1, 2012
    David Crawford finds evidence of a new trend in American intercity travel: that better access to data sources on the move is tempting passengers away from air travel and onto surface modes. In the US the ease of use of Portable Electronic Devices (PEDs) is successfully wooing long-distance travellers away from airlines and onto surface public transport, according to just-published research. Using data from field observations of 7,028 passengers travelling by bus, air and train in 14 US states and the Distri
  • Smart transportation market ‘worth US$285.12 billion by 2024’
    February 24, 2017
    The global smart transportation market is estimated to reach a market size of US$285.12 billion by 2024, according to a new study by Grand View Research. The growing number of on-road vehicles and the ineffective existing transport infrastructure will drive the need for an efficient management system. Favourable government initiatives toward building a better infrastructure and running the transport system smoothly are expected to boost the industry growth. Increasing investments in the smart city produc
  • Automating seat belt compliance a priority for road safety
    February 2, 2012
    Finland's VTT is developing a mobile, automated seatbelt compliance system. Here, the organisation's Matti Kutila discusses progress
  • Preparations building for French national truck toll
    September 12, 2012
    The Autostrade led Ecomouv consortium is developing the next big system of truck tolling likely to be introduced in Europe – France’s ‘Eco-tax’. Jon Masters reports. Since October last year, a consortium of companies has been working on developing the technological and administrative systems necessary for a national system of truck tolling in France. Eco-tax, France’s truck toll, is not necessarily going to be implemented. The Ecomouv consortium has been set up as a long term concessionaire, but so far only