Skip to main content

Fleet managers ‘likely to opt for brands that offer predictive technologies’

Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awa
December 18, 2013 Read time: 3 mins
Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent 2097 Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awareness on the benefits offered by FMS among the latter.

Frost & Sullivan’s new customer research study, 2012 European Fleet Managers' Willingness to Pay for FMS, summarises the findings of the survey of 155 decision-makers and key influencers for FMS in Europe. The research revealed that fleet managers are satisfied with the FMS currently offered. In fact, productivity and fleet security – two of the top three criteria used during purchase – exceed expectations. On the other hand, fleet managers are dissatisfied with the savings made on insurance premiums and the lack of new services.

“Presently, vehicle management as well as fleet security and control are the most widely-used services in Europe,” said Frost & Sullivan customer research consultant Agnieszka Wolf. “However, offering driver and order management services will help FMS vendors retain existing customers as 35 percent of respondents are looking to buy these solutions in the next 36 months.”

Key points of interest (POI) in navigation systems include gas stations, repair stations, and speed restrictions. Respondents working in medium commercial vehicle (MCV) fleets were keen on all POI with particular interest in truck parking slots, road gradients, and restaurants.

Interestingly, respondents indicated that they would prefer dealing with one supplier per solution. Two out of three also said that they would choose brands offering prognostic technologies, which help predict the impending failure of a commercial vehicle.

No clear overall preference for a particular FMS vendor type was seen, although significant vendor preferences exist according to solution and country. While respondents in Germany, Italy and UK are more aware of systems from truck original equipment manufacturers (OEMs), only Germany and UK favour truck OEMs for all solutions. Fleet managers in Italy, France and Benelux favour specialised third-party or logistics and supply chain providers. Among specialised FMS providers, 1692 TomTom and 5635 Transics received the highest ratings.

“The survey reveals that the key decision maker for FMS purchase in fleets is top management,” said Wolf. “However, driver and trade unions appear to influence decisions in Italy and Benelux, especially in the case of large fleets with more than 100 vehicles.”

In terms of payment, general willingness to spend on fleet Telematics services is low. Fleet owners in France are most willing to pay for these services whereas those from Benelux are least inclined. Readiness to pay is also higher in MCV and heavy commercial vehicle fleets than light vehicle fleets. Profit-sharing business models too are gaining acceptance, particularly in France. In Benelux, the market is quite polarised and there is no clear penchant for profit sharing.

For more information on companies in this article

Related Content

  • Frequency changes threaten vehicle safety applications
    January 24, 2012
    The use of frequency spectrum at 5.9GHz for vehicle safety applications is at risk because of two draft bills currently before Congress. Here, we look at why and what’s being done to address the issue. In the US, the right of cooperative infrastructure to use frequency at 5.9GHz is under threat as a result of the proposal of two bills in Congress. The chronology of spectrum allocation for Dedicated Short- Range Communications (DSRC)-based Vehicle-to-Infrastructure (V2I) and Vehicle-to-Vehicle (V2V) safety a
  • Huawei is accelerating intelligence
    April 9, 2025
    At MWC Barcelona 2025, Huawei released seven new smart transportation solutions and set out its philosophy for the use of AI to support safety and efficiency gains
  • Zurich insurance and TomTom partner on fleet telematics
    October 9, 2012
    Zurich Germany is to partner with TomTom fleet management to provide the telematics capability behind the company’s newly launched product Zurich Fleet Intelligence (ZFI). Launched in Germany, the integrated service is aimed at corporate fleets and combines vehicle telematics, reporting, driver development tools and risk engineering support. TomTom technology will be integral to the proposition, helping businesses to actively improve driver safety, reduce operational costs and minimise environmental impact
  • Germany considers privatising motorways
    November 15, 2016
    Germany’s Finance Minister Wolfgang Schaeuble is studying selling a stake of just under 50 per cent in the country's motorways to allow it to develop the network's infrastructure more efficiently, Der Spiegel magazine said on Saturday. Ownership of the 13,000 km network, the world's second largest behind the United States jointly shared between the federal government and the country's 16 states. The Finance Ministry is considering selling off all but a tiny fraction of the latter share, leaving Berlin w