Skip to main content

Fleet managers ‘likely to opt for brands that offer predictive technologies’

Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awa
December 18, 2013 Read time: 3 mins
Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent 2097 Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awareness on the benefits offered by FMS among the latter.

Frost & Sullivan’s new customer research study, 2012 European Fleet Managers' Willingness to Pay for FMS, summarises the findings of the survey of 155 decision-makers and key influencers for FMS in Europe. The research revealed that fleet managers are satisfied with the FMS currently offered. In fact, productivity and fleet security – two of the top three criteria used during purchase – exceed expectations. On the other hand, fleet managers are dissatisfied with the savings made on insurance premiums and the lack of new services.

“Presently, vehicle management as well as fleet security and control are the most widely-used services in Europe,” said Frost & Sullivan customer research consultant Agnieszka Wolf. “However, offering driver and order management services will help FMS vendors retain existing customers as 35 percent of respondents are looking to buy these solutions in the next 36 months.”

Key points of interest (POI) in navigation systems include gas stations, repair stations, and speed restrictions. Respondents working in medium commercial vehicle (MCV) fleets were keen on all POI with particular interest in truck parking slots, road gradients, and restaurants.

Interestingly, respondents indicated that they would prefer dealing with one supplier per solution. Two out of three also said that they would choose brands offering prognostic technologies, which help predict the impending failure of a commercial vehicle.

No clear overall preference for a particular FMS vendor type was seen, although significant vendor preferences exist according to solution and country. While respondents in Germany, Italy and UK are more aware of systems from truck original equipment manufacturers (OEMs), only Germany and UK favour truck OEMs for all solutions. Fleet managers in Italy, France and Benelux favour specialised third-party or logistics and supply chain providers. Among specialised FMS providers, 1692 TomTom and 5635 Transics received the highest ratings.

“The survey reveals that the key decision maker for FMS purchase in fleets is top management,” said Wolf. “However, driver and trade unions appear to influence decisions in Italy and Benelux, especially in the case of large fleets with more than 100 vehicles.”

In terms of payment, general willingness to spend on fleet Telematics services is low. Fleet owners in France are most willing to pay for these services whereas those from Benelux are least inclined. Readiness to pay is also higher in MCV and heavy commercial vehicle fleets than light vehicle fleets. Profit-sharing business models too are gaining acceptance, particularly in France. In Benelux, the market is quite polarised and there is no clear penchant for profit sharing.

For more information on companies in this article

Related Content

  • ADAS and AV software and hardware revenues ‘to exceed US$35 billion by 2020’
    January 9, 2017
    A new study from Juniper Research forecasts that the advanced driver assistance systems (ADAS) and autonomous vehicle (AV) market will reach a total global value of US$35 billion in 2020, before representing a fourfold increase to reach US$144 billion in revenues by 2025.
  • CCTV technology aids fight against UK insurance fraud
    June 9, 2014
    An increasing number of UK commercial fleets are turning to in-vehicle technology for protection against the sharp rise of insurance fraud, according to CCTV vehicle company, Vision Unique Equipment (VUE). Latest figures from the Association of British Insurers reveal insurance fraud is at a record high, reaching US$2.18 billion in 2013, with US$1.3 billion of fraudulent claims attributed to car insurance. ‘Crash for cash’ car insurance scams were identified as the main contributor to a 34 per cent rise
  • Vehicle surveillance market accelerates
    March 29, 2016
    A recently-released report from MarketsandMarkets indicates that the global vehicle surveillance market is expected to grow from US$49.93 billion in 2015 to US$103.21 billion by 2022, at a CAGR of 11.1 per cent between 2016 and 2022. Factors such as regulations in different countries for compulsory driver assistance or passenger safety products, the wide range of advantages of in-vehicle surveillance systems, increasing sales of premium cars and the increase in traffic fatalities demand greater traffic c
  • AVs in the Netherlands? Don't forget the bikes
    June 11, 2019
    The Netherlands’ famous love of bicycles could be a problem when it comes to the deployment of autonomous vehicles there. And there might be other obstacles, finds Ben Spencer Of all the countries on the planet, the Netherlands is most ready to start deploying autonomous vehicles (AVs), according to a survey by KPMG earlier this year. On the face of it, this is good news: coming first out of 25 countries listed in the Autonomous Vehicles Readiness Index (AVRI) for the second consecutive year puts the Du