Skip to main content

Fleet managers ‘likely to opt for brands that offer predictive technologies’

Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awa
December 18, 2013 Read time: 3 mins
Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent 2097 Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awareness on the benefits offered by FMS among the latter.

Frost & Sullivan’s new customer research study, 2012 European Fleet Managers' Willingness to Pay for FMS, summarises the findings of the survey of 155 decision-makers and key influencers for FMS in Europe. The research revealed that fleet managers are satisfied with the FMS currently offered. In fact, productivity and fleet security – two of the top three criteria used during purchase – exceed expectations. On the other hand, fleet managers are dissatisfied with the savings made on insurance premiums and the lack of new services.

“Presently, vehicle management as well as fleet security and control are the most widely-used services in Europe,” said Frost & Sullivan customer research consultant Agnieszka Wolf. “However, offering driver and order management services will help FMS vendors retain existing customers as 35 percent of respondents are looking to buy these solutions in the next 36 months.”

Key points of interest (POI) in navigation systems include gas stations, repair stations, and speed restrictions. Respondents working in medium commercial vehicle (MCV) fleets were keen on all POI with particular interest in truck parking slots, road gradients, and restaurants.

Interestingly, respondents indicated that they would prefer dealing with one supplier per solution. Two out of three also said that they would choose brands offering prognostic technologies, which help predict the impending failure of a commercial vehicle.

No clear overall preference for a particular FMS vendor type was seen, although significant vendor preferences exist according to solution and country. While respondents in Germany, Italy and UK are more aware of systems from truck original equipment manufacturers (OEMs), only Germany and UK favour truck OEMs for all solutions. Fleet managers in Italy, France and Benelux favour specialised third-party or logistics and supply chain providers. Among specialised FMS providers, 1692 TomTom and 5635 Transics received the highest ratings.

“The survey reveals that the key decision maker for FMS purchase in fleets is top management,” said Wolf. “However, driver and trade unions appear to influence decisions in Italy and Benelux, especially in the case of large fleets with more than 100 vehicles.”

In terms of payment, general willingness to spend on fleet Telematics services is low. Fleet owners in France are most willing to pay for these services whereas those from Benelux are least inclined. Readiness to pay is also higher in MCV and heavy commercial vehicle fleets than light vehicle fleets. Profit-sharing business models too are gaining acceptance, particularly in France. In Benelux, the market is quite polarised and there is no clear penchant for profit sharing.

Related Content

  • May 30, 2014
    Making the case for interstate tolling
    A provision in the Grow America Act, introduced to Congress last month by Secretary of Transportation Anthony Foxx, proposes lifting a decades-old ban on tolling existing interstate general purpose lanes. According Daniel Papiernik, HNTB Corporation's mid-Atlantic toll services leader, writing in Roll Call, recent opposition to the proposal is short-sighted. He claims that relying on revenues derived from the gas tax is simply an unsustainable way of funding the nation’s aging roads, bridges and tunnels
  • December 9, 2015
    Growth of global collision avoidance system market to 2020
    The latest report from Reports and Reports indicates that the global market for collision avoidance systems is expected to grow at a CAGR of 7.74 per cent between 2015 and 2020. This report segments the collision avoidance system market comprehensively and provides a close approximation of the size of the overall market and its sub-segments across verticals and regions. The worldwide collision avoidance systems market is expected to be driven by the growing focus of consumers and OEMs on safety features
  • January 29, 2021
    Opinion: MaaSive fail
    Are we in danger of losing our way on Mobility as a Service? Johan Herrlin of Ito World wonders if there is too much focus on the system and not enough on problem-solving...
  • October 3, 2014
    Fleet management systems ‘will reach 12 million units in the Americas by 2018’
    According to a new research report from analyst firm Berg Insight, the number of active fleet management systems deployed in commercial vehicle fleets in North America was four million in Q4-2013. Growing at a compound annual growth rate (CAGR) of 15.3 per cent, this number is expected to reach 8.1 million by 2018. In Latin America, the number of active fleet management systems is expected to increase from 1.9 million in Q4-2013, growing at a CAGR of 16.1 per cent to reach 3.9 million in 2018. The top t