Skip to main content

Data protection - a road-block for driverless cars?

A new report by international law firm Gowling WLG warns that autonomous and connected vehicle manufacturers will need to get their head around new European data protection rules if driverless cars are to become a reality. Published just two years before Europe's General Data Protection Regulation (GDPR) comes into force, the report, Are you data driven? explores the latest issues in data protection and driverless vehicles and what they mean for consumers, featuring input from leading experts across the
May 27, 2016 Read time: 2 mins
A new report by international law firm Gowling WLG warns that autonomous and connected vehicle manufacturers will need to get their head around new European data protection rules if driverless cars are to become a reality.

Published just two years before Europe's General Data Protection Regulation (GDPR) comes into force, the report, Are you data driven? explores the latest issues in data protection and driverless vehicles and what they mean for consumers, featuring input from leading experts across the automotive industry.

Carried out on behalf of the UK Autodrive self-driving vehicles project, the report examines how data protection regulation developments will affect innovations in the development of driverless vehicles. This comes at an important time for the UK automotive industry as the country strives to become a global hub for the development of autonomous and connected vehicle technologies. The testing of driverless vehicles in the urban environment is due to start later this year.

Data protection presents challenges and opportunities that need to be explored and discussed as autonomous technologies become more of a feature on our highways. With only 15% of people feeling in control of their online personal data, and 80% of people not reading privacy notices, this white paper questions whether the industry is being helped or hindered by data protection regulation? And how will the General Data Protection Regulation influence the sector's progress?

Stuart Young, head of automotive at Gowling WLG, summarises the situation: "Vehicle manufacturers are going to have start thinking like social media providers - like the Google and Facebooks of this world. They will need to employ all the tools they use, like privacy notices and location-based consents, and be very aware that data protection compliance should not be taken lightly."

Related Content

  • Reporting on the direction of the US's ITS research effort
    January 19, 2012
    The US ITS Joint Program Office has been working with industry stakeholders to help define the form of future research projects. Here, the Office's James Pol discusses progress and future goals
  • One eye on the future
    December 12, 2013
    Mobileye’s Itay Gat discusses the evolution of monocular solutions for assisted and autonomous driving with Jason Barnes. Founded in 1999, Israeli company Mobileye manufactures and supplies advanced driver assistance systems (ADAS) based on its EyeQ family of systems-on-chips for image processing for solutions such as lane sensing, traffic sign recognition, vehicle and pedestrian detection. Its products are used by both the OEM and aftermarket sectors. The company’s visual interpretation algorithms drive
  • Gothenburg to implement congestion charging
    February 2, 2012
    Gothenburg, which is line to become Sweden's second major city to implement congestion charging, will not enjoy the pre-deployment trials and referendum which Stockholm did. But, says the STA's Eva Söderberg, this is less of an issue than might be imagined
  • Florida’s Altamonte Springs uses Uber pilot program with Uber to expand transportation coverage
    April 5, 2017
    To Uber or Not to Uber, that is the question cities must answer as they consider the pros and cons of inviting private transportation service providers to fill transportation gaps. Back in 1999, Frank Martz, city manager of Altamonte Springs, Florida, had an idea to expand transportation services to areas not covered by the local bus company.