Skip to main content

Data protection - a road-block for driverless cars?

A new report by international law firm Gowling WLG warns that autonomous and connected vehicle manufacturers will need to get their head around new European data protection rules if driverless cars are to become a reality. Published just two years before Europe's General Data Protection Regulation (GDPR) comes into force, the report, Are you data driven? explores the latest issues in data protection and driverless vehicles and what they mean for consumers, featuring input from leading experts across the
May 27, 2016 Read time: 2 mins
A new report by international law firm Gowling WLG warns that autonomous and connected vehicle manufacturers will need to get their head around new European data protection rules if driverless cars are to become a reality.

Published just two years before Europe's General Data Protection Regulation (GDPR) comes into force, the report, Are you data driven? explores the latest issues in data protection and driverless vehicles and what they mean for consumers, featuring input from leading experts across the automotive industry.

Carried out on behalf of the UK Autodrive self-driving vehicles project, the report examines how data protection regulation developments will affect innovations in the development of driverless vehicles. This comes at an important time for the UK automotive industry as the country strives to become a global hub for the development of autonomous and connected vehicle technologies. The testing of driverless vehicles in the urban environment is due to start later this year.

Data protection presents challenges and opportunities that need to be explored and discussed as autonomous technologies become more of a feature on our highways. With only 15% of people feeling in control of their online personal data, and 80% of people not reading privacy notices, this white paper questions whether the industry is being helped or hindered by data protection regulation? And how will the General Data Protection Regulation influence the sector's progress?

Stuart Young, head of automotive at Gowling WLG, summarises the situation: "Vehicle manufacturers are going to have start thinking like social media providers - like the Google and Facebooks of this world. They will need to employ all the tools they use, like privacy notices and location-based consents, and be very aware that data protection compliance should not be taken lightly."

Related Content

  • The real case for driverless mobility
    May 13, 2024
    What will automated driving really be good for? Bern Grush of Urban Robotics Foundation offers his thoughts on the big issues around its implementation - and suggests a newly-published book might point the way forward
  • Emovis’ 5-step guide to educating drivers on road usage charging
    October 31, 2023
    If people don’t understand the benefits of road usage charging, then it is unlikely to have public support. Scott Jacobs of Emovis outlines ways in which key messages – particularly on fairness - can be put across
  • IBTTA 2011 Annual Meeting highlights developing trends in tolling
    January 26, 2012
    Alain Estiot, chief meeting organiser of this year's IBTTA Annual Meeting and Exhibition, talks about hot topics for discussion. The IBTTA's 79th Annual Meeting and Exhibition, which takes place this year in Berlin in September, will once again take many of the developing trends from around the world and look at their effects on the tolling sector. Host organisation Toll Collect's Alain Estiot, chief meeting organiser, says that the event has to be viewed against a backdrop of major global change.
  • CES 2020: ITS does Vegas
    March 3, 2020
    Keen to find out what the future holds, 170,000 people gathered in Las Vegas for CES 2020 to see 20,000 product debuts and 4,400 exhibitors... and ITS International was there too (All images: CES®)