Skip to main content

Data protection - a road-block for driverless cars?

A new report by international law firm Gowling WLG warns that autonomous and connected vehicle manufacturers will need to get their head around new European data protection rules if driverless cars are to become a reality. Published just two years before Europe's General Data Protection Regulation (GDPR) comes into force, the report, Are you data driven? explores the latest issues in data protection and driverless vehicles and what they mean for consumers, featuring input from leading experts across the
May 27, 2016 Read time: 2 mins
A new report by international law firm Gowling WLG warns that autonomous and connected vehicle manufacturers will need to get their head around new European data protection rules if driverless cars are to become a reality.

Published just two years before Europe's General Data Protection Regulation (GDPR) comes into force, the report, Are you data driven? explores the latest issues in data protection and driverless vehicles and what they mean for consumers, featuring input from leading experts across the automotive industry.

Carried out on behalf of the UK Autodrive self-driving vehicles project, the report examines how data protection regulation developments will affect innovations in the development of driverless vehicles. This comes at an important time for the UK automotive industry as the country strives to become a global hub for the development of autonomous and connected vehicle technologies. The testing of driverless vehicles in the urban environment is due to start later this year.

Data protection presents challenges and opportunities that need to be explored and discussed as autonomous technologies become more of a feature on our highways. With only 15% of people feeling in control of their online personal data, and 80% of people not reading privacy notices, this white paper questions whether the industry is being helped or hindered by data protection regulation? And how will the General Data Protection Regulation influence the sector's progress?

Stuart Young, head of automotive at Gowling WLG, summarises the situation: "Vehicle manufacturers are going to have start thinking like social media providers - like the Google and Facebooks of this world. They will need to employ all the tools they use, like privacy notices and location-based consents, and be very aware that data protection compliance should not be taken lightly."

Related Content

  • Europe’s road safety record suffers as austerity bites hard, traffic police chiefs are told at TISPOL 2017
    March 7, 2018
    Europe’s leading traffic police chiefs are struggling with the challenge of how best to manage the region’s road network in an era of austerity. Things are changing fast, and not for the better, reports Geoff Hadwick. Europe’s road safety record is under threat. Police budgets are being slashed, staff numbers are falling and a long-term trend towards ever-fewer road deaths has ground to a halt. The line on the graph has flat-lined. Does Europe’s road network face a far more dangerous future? Lower and
  • Consumers ‘fear technology failures with autonomous vehicles’
    April 21, 2017
    With the exception of Generation Y (1977-1994), all other generational groups are becoming more sceptical of self-driving technology, which poses a new challenge to car manufacturers and technology developers, according to the J.D. Power 2017 US Tech Choice Study. The study was carried out in January-February 2017 and is based on an online survey of more than 8,500 consumers who purchased/leased a new vehicle in the past five years. “In most cases, as technology concepts get closer to becoming reality, cons
  • What's Next for Aimsun?
    October 4, 2023
    Aimsun is switching strategy from being a pure software firm to one that is focused on outcomes. The company’s CEO Alexandre Torday talks to Adam Hill and explains why
  • The cloud - the future of in-car telematics?
    February 28, 2013
    Fiat Chrysler product concept and infotainment director Pierpaolo Tona told the conference that the big car manufacturers need to organise their telematics approach around three key pillars – and the first one of those is people. “OEMs need to understand consumers and their needs better than they understand them themselves,” he commented. The second pillar, suggested Tona, is technology. “Technology is never for the sake of it. Choose the right technology with the right performance to fulfil every consumer’