Skip to main content

Continental concept vehicle addresses distracted driving

According to the US Department of Transportation (USDOT), an average of ten drivers in the US is killed and more than 1,100 people are injured every day as a result of accidents caused by distracted drivers. To address this ongoing concern, automotive supplier Continental has developed a concept vehicle, the driver focus vehicle, where driver assistance systems are linked to a highly versatile LED light strip to create a powerful tool against driver distraction. In its driver focus vehicle, Continental has
February 8, 2013 Read time: 3 mins
According to the 324 US Department of Transportation (USDOT), an average of ten drivers in the US is killed and more than 1,100 people are injured every day as a result of accidents caused by distracted drivers.

To address this ongoing concern, automotive supplier 260 Continental has developed a concept vehicle, the driver focus vehicle, where driver assistance systems are linked to a highly versatile LED light strip to create a powerful tool against driver distraction.

In its driver focus vehicle, Continental has integrated current advanced driver assistance active safety technology with a future interior monitoring system and visual human-machine interface (HMI) technology that provides the driver with a virtual safety-focused companion, or co-pilot, that constantly scans the vehicle's external and internal environments. Coupling these technologies works to make sure the driver's actions and attentiveness match the real time needs of the driving situation.

"The integration of surrounding and in-cabin safety technologies gives us the ability to create a very real relationship between the driver, the vehicle and the environment," said Helmut Matschi, executive board member and president of Continental's interior division. "With the driver focus vehicle technology we are for the first time able to communicate to the driver based on both the driving situation and in relation to his ability to react at this point in time. It represents the ultimate in HMI, delivering the integration of technology, information and safety systems in a way that supports and assists the driver toward a safer and more enjoyable experience."

"Human error is the single cause for about 80 per cent of traffic accidents. Among these, driver distraction is a serious issue and plays a major role. The reasons are complex and range from driver drowsiness and monotonous driving situations to increased driver stress and information overload”, said Dr Ralf Cramer, executive board member and president of the chassis and safety division of Continental. “To combat these realities, Continental utilises active safety technology to advise drivers of the dangers and assist if necessary.”

Interior safety technology in the driver focus vehicle includes:

•    An infrared driver analyser camera positioned in the vehicle's steering column which recognises a driver's facial behaviour, such as eye and head movements, that can indicate that the driver is drowsy or has his head turned away from the road in a critical situation.
•    Halo, an industry-first 360 degree in-cabin optical guidance feature that is integrated with both the interior infrared camera to assist with driver distraction and with ADAS technologies to alert the driver of critical situations.

Surrounding safety technologies include lane departure warning (LDW), adaptive cruise control (ACC) takeover and forward collision warning.

For more information on companies in this article

Related Content

  • Preparing for connected vehicle technology challenge
    December 14, 2012
    A decision on mandating connected vehicle technology is expected in 2013, when associated political issues such as privacy are likely to come to the fore. Pete Goldin investigates industry’s preparations for the challenge. Once in a while new technology comes along with the power to revolutionise the way we live our lives. Connected vehicle technology could be such a game changer. If mandated in the United States, it could quickly become the status quo for transportation in the US, and such a disruptive cha
  • Europe to become the fastest growing market for ADAS
    December 7, 2012
    The latest report from independent technical consultancy SBD finds that, despite their huge potential to save lives, Advanced Driver Assistance Systems (ADAS) have so far failed to contribute significantly to the drop in road fatalities, due primarily to stubbornly low penetration rates over the last decade. However, this is poised to change, as costs begin to fall, consumer interest continues to grow, and most importantly, independent vehicle safety assessor EuroNCAP includes some ADAS applications within
  • TRL: In-vehicle tech is developing – but the driver isn’t
    August 19, 2019
    The evidence base for distracted driving has failed to keep up with technological developments, argue TRL’s Neale Kinnear and Paul Jackson. New research is urgently needed
  • Ignoring deadly defects in autonomous cars serves no one, say auto safety advocates
    July 29, 2016
    The US Center for Auto Safety, Consumer Watchdog and former National Highway Traffic Administration (NHTSA) administrator Joan Claybrook have told NHTSA administrator Mark Rosekind that "you inexcusably are rushing full speed ahead" to promote the deployment of self-driving robot car technology instead of developing adequate safety standards "crucial to ensuring imperfect technologies do not kill people by being introduced into vehicles before the technology matures." In a letter to Rosekind in response