Skip to main content

Continental concept vehicle addresses distracted driving

According to the US Department of Transportation (USDOT), an average of ten drivers in the US is killed and more than 1,100 people are injured every day as a result of accidents caused by distracted drivers. To address this ongoing concern, automotive supplier Continental has developed a concept vehicle, the driver focus vehicle, where driver assistance systems are linked to a highly versatile LED light strip to create a powerful tool against driver distraction. In its driver focus vehicle, Continental has
February 8, 2013 Read time: 3 mins
According to the 324 US Department of Transportation (USDOT), an average of ten drivers in the US is killed and more than 1,100 people are injured every day as a result of accidents caused by distracted drivers.

To address this ongoing concern, automotive supplier 260 Continental has developed a concept vehicle, the driver focus vehicle, where driver assistance systems are linked to a highly versatile LED light strip to create a powerful tool against driver distraction.

In its driver focus vehicle, Continental has integrated current advanced driver assistance active safety technology with a future interior monitoring system and visual human-machine interface (HMI) technology that provides the driver with a virtual safety-focused companion, or co-pilot, that constantly scans the vehicle's external and internal environments. Coupling these technologies works to make sure the driver's actions and attentiveness match the real time needs of the driving situation.

"The integration of surrounding and in-cabin safety technologies gives us the ability to create a very real relationship between the driver, the vehicle and the environment," said Helmut Matschi, executive board member and president of Continental's interior division. "With the driver focus vehicle technology we are for the first time able to communicate to the driver based on both the driving situation and in relation to his ability to react at this point in time. It represents the ultimate in HMI, delivering the integration of technology, information and safety systems in a way that supports and assists the driver toward a safer and more enjoyable experience."

"Human error is the single cause for about 80 per cent of traffic accidents. Among these, driver distraction is a serious issue and plays a major role. The reasons are complex and range from driver drowsiness and monotonous driving situations to increased driver stress and information overload”, said Dr Ralf Cramer, executive board member and president of the chassis and safety division of Continental. “To combat these realities, Continental utilises active safety technology to advise drivers of the dangers and assist if necessary.”

Interior safety technology in the driver focus vehicle includes:

•    An infrared driver analyser camera positioned in the vehicle's steering column which recognises a driver's facial behaviour, such as eye and head movements, that can indicate that the driver is drowsy or has his head turned away from the road in a critical situation.
•    Halo, an industry-first 360 degree in-cabin optical guidance feature that is integrated with both the interior infrared camera to assist with driver distraction and with ADAS technologies to alert the driver of critical situations.

Surrounding safety technologies include lane departure warning (LDW), adaptive cruise control (ACC) takeover and forward collision warning.

Related Content

  • May 17, 2018
    Denso launches solution to reduce commercial vehicle accidents
    Automotive supplier Denso has released a retrofittable driver status monitor in Japan that detects distractions and drowsiness to reduce accidents involving commercial vehicles. The platform carries out checks based on a driver’s facial image, which is captured through a camera installed in the cabin. Denso’s monitor voices an alert if the driver is not paying attention or is seated inappropriately. The driver’s condition is recorded on a secure digital (SD) card. An operation manager can view the nu
  • November 11, 2016
    Continental and Oxford University jointly researching artificial intelligence
    International technology company Continental and the Department of Engineering Science at the University of Oxford are now conducting joint research in the field of artificial intelligence in a partnership which will focus on the possible uses and development of artificial intelligence algorithms, which have the potential to further enhance future mobility applications. These deep-learning algorithms have the potential to deliver future visual object detection and human–machine dialogue.
  • March 9, 2015
    Next decade will see more HUDs in consumer cars, says report
    Almost one third of consumer vehicles shipping in 2024 will be equipped with some form of heads-up display (HUD), with the bulk of the growth driven by combiner units. Traditional head units are being joined by virtual instrument clusters and HUDs in providing drivers with information relating to navigation, on-board audio and inputs from ADAS systems. These displays will demonstrate strong growth, with the proliferation of connected vehicles requiring adaptable and reconfigurable visual interfaces. There a
  • January 30, 2012
    IntelliDrive, connectivity, safety, mobility and the environment?
    Shelley Row, Director of the ITS Joint Program Office, US Department of Transportation, details the new five-year ITS Strategic Research Plan. Imagine a world where vehicles of all types can talk to each other in order to reduce or eliminate crashes, where vehicles can talk to traffic signals to eliminate unnecessary stops, where travellers can get accurate travel time information about all modes and route options, and where transportation managers have data which allows them to accurately assess multimodal