Consumer interest builds for 'gateway' automated vehicle technologies, says study

Trust in automation technology is very much age dependent, as younger consumers have a notably higher level of confidence in the technology than their older counterparts, according to the J.D. Power 2016 US Tech Choice Study, which says trust in automation technology is a critical step toward the future of automated vehicles. The study was conducted in February through March 2016 and is based on an online survey of more than 7,900 consumers who purchased/leased a new vehicle in the past five years.
April 29, 2016 Read time: 2 mins

Trust in automation technology is very much age dependent, as younger consumers have a notably higher level of confidence in the technology than their older counterparts, according to the J.D. Power 2016 US Tech Choice Study, which says trust in automation technology is a critical step toward the future of automated vehicles.

The study was conducted in February through March 2016 and is based on an online survey of more than 7,900 consumers who purchased/leased a new vehicle in the past five years.

The study finds that customers are most interested in a number of automotive technology features that make use of the underpinnings of fully automated vehicles, such as radar, sensors, light detection and ranging (LIDAR) and cameras. Features with high consumer interest include smart headlights, night vision, lane change assist, traffic jam assist, medical emergency stop, smart intersection and predictive vehicle control.  

However, when it comes to making the leap to fully automated cars, trust in the technology is directly linked to the age of the consumer. More than half of Gen Y (born 1977-1994) and Gen Z (1995-2000) vehicle owners say they trust self-driving technology, compared with 41 per cent of Gen X (1965-1976), 23 per cent of Baby Boomers (1946-1964) and 18 per cent of Pre-Boomers (born before 1946).

The one view all generations share is a concern for technology security, specifically surrounding privacy and the potential for systems to be hacked, hijacked or to crash (either the vehicle or the system itself).

"The level of trust is directly linked to the level of interest in a new technology among automobile buyers," said Kristin Kolodge, executive director of driver interaction and HMI research at J.D. Power. "Acceptance can be increased with exposure over time and experience with automated technologies. But trust is fragile and can be broken if there is an excessive number of incidents with automated vehicles."

Location Based Systems

Related Content

  • UK organisations disagree on smart motorway ‘dangers’
    September 13, 2019
    A spat over how dangerous the UK’s all lane running (ALR) or ‘smart’ motorways are has broken out between Highways England and a leading motoring organisation. Smart motorways do not have hard shoulders, instead relying on emergency areas at intervals to provide refuge for stranded motorists. The AA recently highlighted Stationary Vehicle Detection, a Highways England report published in March 2016, which looks at how long it takes to identify a vehicle broken down in a live lane of smart motorway when s
    Read More
  • Malaysia to invest billions in rail development
    September 12, 2013
    Malaysia plans to spend a staggering US$50 billion to develop its rail network over the next seven years, including a high-speed rail linking Kuala Lumpur and Singapore set for 2020, and the urban mass rapid transit system that is rolling out in 2017. Compared to developed countries where rail transport makes up a third of public transportation, Malaysia's share is less than four per cent.
    Read More
  • Turning information into stories
    April 16, 2018
    IBTTA says its TollMiner tool can transform transportation planning. Here, the tolling organisation explains how it works – and what part it might play in Donald Trump’s infrastructure plan. Imagine being able to turn the black-and-white numbers in a spreadsheet into graphics and visualisations that tell a compelling story about essential transportation infrastructure. Having easy access to the solid, reliable data you need to plan surface transportation projects and assign project resources based on
    Read More
  • Transport in the round
    October 13, 2015
    The ITF’s Mary Crass tells Colin Sowman why future transport demands will require governments to overcome the silo effect of individual single-modal authorities. The only global multimodal transport policy organisation,” is how Mary Crass describes the International Transport Forum (ITF), which is housed at the Organisation for Economic Cooperation and Development (OECD). As head of policy and summit preparation at the ITF she says: “All other organisations are either regional or have a modal focus, we cove
    Read More

Highlighted Content