Consumer interest builds for 'gateway' automated vehicle technologies, says study

Trust in automation technology is very much age dependent, as younger consumers have a notably higher level of confidence in the technology than their older counterparts, according to the J.D. Power 2016 US Tech Choice Study, which says trust in automation technology is a critical step toward the future of automated vehicles. The study was conducted in February through March 2016 and is based on an online survey of more than 7,900 consumers who purchased/leased a new vehicle in the past five years.
April 29, 2016 Read time: 2 mins

Trust in automation technology is very much age dependent, as younger consumers have a notably higher level of confidence in the technology than their older counterparts, according to the J.D. Power 2016 US Tech Choice Study, which says trust in automation technology is a critical step toward the future of automated vehicles.

The study was conducted in February through March 2016 and is based on an online survey of more than 7,900 consumers who purchased/leased a new vehicle in the past five years.

The study finds that customers are most interested in a number of automotive technology features that make use of the underpinnings of fully automated vehicles, such as radar, sensors, light detection and ranging (LIDAR) and cameras. Features with high consumer interest include smart headlights, night vision, lane change assist, traffic jam assist, medical emergency stop, smart intersection and predictive vehicle control.  

However, when it comes to making the leap to fully automated cars, trust in the technology is directly linked to the age of the consumer. More than half of Gen Y (born 1977-1994) and Gen Z (1995-2000) vehicle owners say they trust self-driving technology, compared with 41 per cent of Gen X (1965-1976), 23 per cent of Baby Boomers (1946-1964) and 18 per cent of Pre-Boomers (born before 1946).

The one view all generations share is a concern for technology security, specifically surrounding privacy and the potential for systems to be hacked, hijacked or to crash (either the vehicle or the system itself).

"The level of trust is directly linked to the level of interest in a new technology among automobile buyers," said Kristin Kolodge, executive director of driver interaction and HMI research at J.D. Power. "Acceptance can be increased with exposure over time and experience with automated technologies. But trust is fragile and can be broken if there is an excessive number of incidents with automated vehicles."

Location Based Systems

Related Content

  • America explores road user charging options
    November 14, 2017
    Jack Opiola casts an eye over the numerous road user charging pilots underway in the US. In the USA, congestion mitigation and improving mobility have often focused on network improvements, increased road capacity, improved public transport, high-occupancy toll (HOT) lanes or ‘express lanes’ and ITS measures – all of which require political capital and major funding. Nowadays, political capital is as hard to obtain as funding because more political leaders are recognising the decline of fuel excise tax
    Read More
  • America explores road user charging options
    November 27, 2017
    Jack Opiola casts an eye over the numerous road user charging pilots underway in the US. In the USA, congestion mitigation and improving mobility have often focused on network improvements, increased road capacity, improved public transport, high-occupancy toll (HOT) lanes or ‘express lanes’ and ITS measures – all of which require political capital and major funding. Nowadays, political capital is as hard to obtain as funding because more political leaders are recognising the decline of fuel excise tax in
    Read More
  • Need for performance standards for road user charging systems
    February 2, 2012
    GNSS-based road use metering systems need performance metrics, as well as ways to test and reliably compare them. Bern Grush and Joaquín Cosmen write about the function of the GNSS Metering Association for Road-use charging (GMAR), recently set up to address this issue
    Read More
  • More than half of drivers want stricter penalties for mobile phone use
    December 23, 2015
    As the Government announces plans for increased penalties for those using handheld mobile phones while driving, the UK and Europe’s largest used vehicle marketplace, BCA, reveals the growing frustration of UK motorists towards careless driving habits. Nearly 90 per cent of motorists who responded to a BCA survey of 445 road users said the use of a handheld mobile device while driving was ‘very distracting’, with 95 per cent claiming to have personally witnessed another motorist doing so. And over half (52 p
    Read More

Highlighted Content