Consumer interest builds for 'gateway' automated vehicle technologies, says study

Trust in automation technology is very much age dependent, as younger consumers have a notably higher level of confidence in the technology than their older counterparts, according to the J.D. Power 2016 US Tech Choice Study, which says trust in automation technology is a critical step toward the future of automated vehicles. The study was conducted in February through March 2016 and is based on an online survey of more than 7,900 consumers who purchased/leased a new vehicle in the past five years.
April 29, 2016 Read time: 2 mins

Trust in automation technology is very much age dependent, as younger consumers have a notably higher level of confidence in the technology than their older counterparts, according to the J.D. Power 2016 US Tech Choice Study, which says trust in automation technology is a critical step toward the future of automated vehicles.

The study was conducted in February through March 2016 and is based on an online survey of more than 7,900 consumers who purchased/leased a new vehicle in the past five years.

The study finds that customers are most interested in a number of automotive technology features that make use of the underpinnings of fully automated vehicles, such as radar, sensors, light detection and ranging (LIDAR) and cameras. Features with high consumer interest include smart headlights, night vision, lane change assist, traffic jam assist, medical emergency stop, smart intersection and predictive vehicle control.  

However, when it comes to making the leap to fully automated cars, trust in the technology is directly linked to the age of the consumer. More than half of Gen Y (born 1977-1994) and Gen Z (1995-2000) vehicle owners say they trust self-driving technology, compared with 41 per cent of Gen X (1965-1976), 23 per cent of Baby Boomers (1946-1964) and 18 per cent of Pre-Boomers (born before 1946).

The one view all generations share is a concern for technology security, specifically surrounding privacy and the potential for systems to be hacked, hijacked or to crash (either the vehicle or the system itself).

"The level of trust is directly linked to the level of interest in a new technology among automobile buyers," said Kristin Kolodge, executive director of driver interaction and HMI research at J.D. Power. "Acceptance can be increased with exposure over time and experience with automated technologies. But trust is fragile and can be broken if there is an excessive number of incidents with automated vehicles."

Location Based Systems

Related Content

  • Nortech and Idris vehicle classification technology trialled for tolling in China
    May 18, 2012
    South Africa-headquartered Nortech International, in conjunction with Beijing Navigator Technologies, has announced the conclusion of a successful trial of high accuracy vehicle classification for tolling on the Hebei Shi-huang Expressway in Hebei Province of China.
    Read More
  • Nearly 25% of UK millennials ‘favour renting cars’ – new research
    October 9, 2018
    Nearly a quarter of UK millennials would forgo buying a car and are likely to subscribe to a car-as-a-service scheme within the next year, according to new research. The study by cloud software subscription service Zuora states UK millennials are ‘key drivers’ for the ‘subscription economy’, with 73% looking to increase subscription use over the next two years. Zuora’s A Nation Subscribed research involved 2,000 consumers and was carried out by YouGov. It shows 77% of 16-24 year olds and 85% of 25-34
    Read More
  • Most Brits do not expect new transport tech anytime soon, says Fujitsu
    April 16, 2019
    Three-quarters of Brits do not expect to see artificial intelligence (AI), Internet of Things (IoT) or machine learning (ML) used in transport in the next five years, says Fujitsu. Eight out of 10 respondents to a survey for the Japanese tech firm also do not anticipate the use of facial recognition for security purposes in that time. Despite this, the British public welcomes new technology used in transport, with more than a third of respondents saying that technologies such as contactless payments
    Read More
  • Reducing transport energy use with real time travel information
    January 23, 2012
    The In-Time project is looking at the effect that multi-modal real-time traveller information services can have of reducing transport's energy consumption levels. By Martin Böhm, AustriaTech GmbH. Around the world, significant research and development effort is currently directed towards reducing energy consumption by addressing those areas where the biggest savings can be expected. European studies have shown that the transport sector has the potential to reduce its energy consumption by up to 26 per cent
    Read More

Highlighted Content