Consumer interest builds for 'gateway' automated vehicle technologies, says study

Trust in automation technology is very much age dependent, as younger consumers have a notably higher level of confidence in the technology than their older counterparts, according to the J.D. Power 2016 US Tech Choice Study, which says trust in automation technology is a critical step toward the future of automated vehicles. The study was conducted in February through March 2016 and is based on an online survey of more than 7,900 consumers who purchased/leased a new vehicle in the past five years.
April 29, 2016 Read time: 2 mins

Trust in automation technology is very much age dependent, as younger consumers have a notably higher level of confidence in the technology than their older counterparts, according to the J.D. Power 2016 US Tech Choice Study, which says trust in automation technology is a critical step toward the future of automated vehicles.

The study was conducted in February through March 2016 and is based on an online survey of more than 7,900 consumers who purchased/leased a new vehicle in the past five years.

The study finds that customers are most interested in a number of automotive technology features that make use of the underpinnings of fully automated vehicles, such as radar, sensors, light detection and ranging (LIDAR) and cameras. Features with high consumer interest include smart headlights, night vision, lane change assist, traffic jam assist, medical emergency stop, smart intersection and predictive vehicle control.  

However, when it comes to making the leap to fully automated cars, trust in the technology is directly linked to the age of the consumer. More than half of Gen Y (born 1977-1994) and Gen Z (1995-2000) vehicle owners say they trust self-driving technology, compared with 41 per cent of Gen X (1965-1976), 23 per cent of Baby Boomers (1946-1964) and 18 per cent of Pre-Boomers (born before 1946).

The one view all generations share is a concern for technology security, specifically surrounding privacy and the potential for systems to be hacked, hijacked or to crash (either the vehicle or the system itself).

"The level of trust is directly linked to the level of interest in a new technology among automobile buyers," said Kristin Kolodge, executive director of driver interaction and HMI research at J.D. Power. "Acceptance can be increased with exposure over time and experience with automated technologies. But trust is fragile and can be broken if there is an excessive number of incidents with automated vehicles."

Location Based Systems

Related Content

  • Growth in traffic volumes to drive European toll roads and airports in 2016, says report
    May 3, 2016
    In the wake of low inflation and competitive pressure constraining tariffs, Moody's Investors Service expects that European toll roads and airports will benefit from healthy growth in traffic volumes in 2016, albeit lower than in 2015. Traffic volume growth remains critical to the credit quality and financial performance of toll road operators and airports.
    Read More
  • Use of ITS technology grows more prevalent in safety applications
    January 30, 2012
    Transportation agencies and governments are using ITS technology to protect critical infrastructure from terrorist attack and other threats to economic security and public safety. Andrew Bardin Williams reports. It is no secret that we live in a potentially dangerous world. Terrorism as seen on 9/11 in the United States, subsequent attacks in London, Moscow and Madrid and other acts of violence across the developing world have made vigilance the watchword for ensuring security. Key infrastructure is now bei
    Read More
  • Fuel cell system sets record
    April 16, 2012
    UTC Power, a United Technologies company, has announced that one of its latest generation PureMotion System Model 120 fuel cell powerplants for hybrid-electric transit buses has surpassed 10,000 operating hours in real-world service with its original cell stacks and no cell replacements. This powerplant is aboard an Alameda-Contra Costa Transit District (AC Transit) bus operating in the Greater Oakland, California area.
    Read More
  • NSW university launches high-tech safety study
    April 16, 2013
    Road experts led by Australia’s University of New South Wales (NSW) professor Mike Regan are to conduct what is said to be the most thorough traffic safety study in Australian history. Cameras inside and outside cars will film 400 volunteers in Victoria and New South Wales in an effort to analyse the cause of crashes and change driver education and road safety campaigns. The cameras will record how drivers behaved and reacted in ''real world'' situations. John Wall, manager of road safety technology with N
    Read More

Highlighted Content