Car navigation systems market in three ASEAN countries to reach 2.08

The car navigation systems market in three ASEAN countries – Indonesia, Malaysia and Thailand – is expected to grow at a compound annual growth rate (CAGR) of 17.2 percent (2011-2018) to reach 2.08 million units in 2018, says a new report by Frost & Sullivan. Personal navigation devices (PNDs) are expected to dominate the ASEAN navigation systems market. The new analysis, Strategic Growth Opportunities in Navigation Systems Market in ASEAN, finds that the PND segment had a market share of 93 percent in 2011
September 18, 2013 Read time: 2 mins
The car navigation systems market in three ASEAN countries – Indonesia, Malaysia and Thailand – is expected to grow at a compound annual growth rate (CAGR) of 17.2 percent (2011-2018) to reach 2.08 million units in 2018, says a new report by Frost & Sullivan. Personal navigation devices (PNDs) are expected to dominate the ASEAN navigation systems market.

The new analysis, Strategic Growth Opportunities in Navigation Systems Market in ASEAN, finds that the PND segment had a market share of 93 percent in 2011, and will remain the preferred device in the future.

“The segment’s share however, is expected to drop, as consumers are slowly shifting towards embedded type navigation systems due to convenience and aesthetics,” said Frost & Sullivan consulting analyst, Automotive Practice, Asia Pacific, Firhan Nair. “The introduction of android phones and tablets that offer free navigational applications is also acting as a restraint for the overall navigation systems market.”

OEMs are currently offering navigation systems for higher grade models within the vehicle line-ups, but not all brands offer such systems. OE and dealer fitments only account for 7 per cent of the total navigation systems market in 2011.

Luxury brands such as 1731 BMW and 1685 Mercedes-Benz have standardised their offering of navigation systems across majority vehicle line-ups. Other brands are beginning to recognise this as a unique selling feature.

“The aftermarket segment will remain the dominant segment of the navigation systems market due to lower costs,” he concluded.
Location Based Systems

For more information on companies in this article

Related Content

  • Global ADAS revenues to reach $460 Billion by 2020
    August 23, 2012
    ABI Research is predicting that global advanced driver assistance systems (ADAS) revenues will surge from $22.7 billion in 2012 to $460.8 billion in 2017, with Asia-Pacific remaining the leading ADAS market throughout the forecast period. “Both commercial and regulatory drivers are expected to boost the ADAS market in the coming years,” says VP and practice director Dominique Bonte. “On the one hand, OEMs such as Ford have started rolling out ADAS features on medium to low-end cars in order to bolster their
    Read More
  • Nokia announcement is game changer for global navigation industry
    June 6, 2012
    Nokia has announced plans to release a new version of Ovi Maps for its smartphones that includes high-end walk and drive navigation at no extra cost, available for download at www.nokia.com/maps. This move has the potential to nearly double the size of the current mobile navigation market.The new version of Ovi Maps includes high-end car and pedestrian navigation features, such as turn-by-turn voice guidance for 74 countries, in 46 languages, and traffic information for more than 10 countries, as well as de
    Read More
  • Automotive V2X communications market 2014-2024
    September 25, 2014
    Visiongain’s report, Automotive Vehicle-to-Everything (V2X) Communications Market 2014-2024, looks at vehicle-to-everything (V2X) communications, which encapsulate it says a truly connected vehicle - able to communicate with other vehicles, traffic lights, toll gates, pedestrians, and even the owner's home - the automotive sector's answer to safe, clean and ultimately autonomous/self-driving vehicles. According to the report, in 2014, the V2X market is still in its infancy, comprising only vehicle-to-veh
    Read More
  • Growing market for advanced driver assistance systems
    June 8, 2015
    Analysis from Research and Markets forecasts the global ADAS market to grow at a CAGR of 24.97 per cent over the period 2014-2019. ADAS are systems that support, complement, or substitute the driver of a vehicle. They use radar and cameras to assist the drivers by providing real-time information about the surroundings. These systems help drivers to avoid collisions and accidents. OEMs are focusing on adopting advanced safety features such as ADAS because of growing government regulations focused on the s
    Read More

Highlighted Content