Car navigation systems market in three ASEAN countries to reach 2.08

The car navigation systems market in three ASEAN countries – Indonesia, Malaysia and Thailand – is expected to grow at a compound annual growth rate (CAGR) of 17.2 percent (2011-2018) to reach 2.08 million units in 2018, says a new report by Frost & Sullivan. Personal navigation devices (PNDs) are expected to dominate the ASEAN navigation systems market. The new analysis, Strategic Growth Opportunities in Navigation Systems Market in ASEAN, finds that the PND segment had a market share of 93 percent in 2011
September 18, 2013 Read time: 2 mins
The car navigation systems market in three ASEAN countries – Indonesia, Malaysia and Thailand – is expected to grow at a compound annual growth rate (CAGR) of 17.2 percent (2011-2018) to reach 2.08 million units in 2018, says a new report by Frost & Sullivan. Personal navigation devices (PNDs) are expected to dominate the ASEAN navigation systems market.

The new analysis, Strategic Growth Opportunities in Navigation Systems Market in ASEAN, finds that the PND segment had a market share of 93 percent in 2011, and will remain the preferred device in the future.

“The segment’s share however, is expected to drop, as consumers are slowly shifting towards embedded type navigation systems due to convenience and aesthetics,” said Frost & Sullivan consulting analyst, Automotive Practice, Asia Pacific, Firhan Nair. “The introduction of android phones and tablets that offer free navigational applications is also acting as a restraint for the overall navigation systems market.”

OEMs are currently offering navigation systems for higher grade models within the vehicle line-ups, but not all brands offer such systems. OE and dealer fitments only account for 7 per cent of the total navigation systems market in 2011.

Luxury brands such as 1731 BMW and 1685 Mercedes-Benz have standardised their offering of navigation systems across majority vehicle line-ups. Other brands are beginning to recognise this as a unique selling feature.

“The aftermarket segment will remain the dominant segment of the navigation systems market due to lower costs,” he concluded.
Location Based Systems

For more information on companies in this article

Related Content

  • Investment by players in global IoT in intelligent transportation systems drives growth, finds TMR
    September 11, 2017
    Some of the major players in the global market for internet of things (IoT) in intelligent transportation systems are investing heavily in developing solutions, according to Transparency Market Research. As a result, it predicts that the market for IoT in intelligent transportation systems will rise at a 19.8 per cent CAGR during the period between 2017 and 2025. At this pace, the market is likely to attain a value of US$249.84 billion by the end of 2025 from US$41.57 billion in 2015.
    Read More
  • UR:BAN developing driver assistance and traffic management systems
    May 16, 2014
    European vehicle manufacturers, including BMW, Opel and Mercedes-Benz and MAN, are taking part in a new project to develop advanced driver assistance and traffic management systems for cities. The focus is on the human element in all aspects of mobility and traffic and takes the form of three approaches: Cognitive Assistance; Networked Traffic Systems; and Human Factors in Traffic. The four-year UR:BAN project (from a German acronym for Urban Space: User-oriented assistance systems and network managemen
    Read More
  • Inrix acquires OpenCar to challenge Apple and Google in the car
    March 10, 2016
    Inrix has completed the acquisition of OpenCar, a US-based automotive software and services provider, in a purchase which enables Inrix to extend its cloud platform into the dashboard with a broad portfolio of third-party content and applications in a customisable automaker-controlled user experience. OpenCar, backed for the last five years by a strategic partnership with Mazda Motor Corporation, offers a white label, standards-based application development environment and framework, fully controlled by
    Read More
  • Connecting people and mobility
    February 3, 2012
    Stéphane Petti, Business Development Manager - Automotive, at Orange Business Services' International M2M Center, says that the ITS industry can no longer afford to ignore the telecommunications industry's role in connecting people and mobility services. To telephone companies (telcos), the Machine-to-Machine (M2M) sector is nothing new. Worldwide, they have been focusing considerable attention on M2M in all its sub-segments for several years now. It is the migration of M2M from fixed to wireless connectivi
    Read More

Highlighted Content