Skip to main content

Car navigation systems market in three ASEAN countries to reach 2.08

The car navigation systems market in three ASEAN countries – Indonesia, Malaysia and Thailand – is expected to grow at a compound annual growth rate (CAGR) of 17.2 percent (2011-2018) to reach 2.08 million units in 2018, says a new report by Frost & Sullivan. Personal navigation devices (PNDs) are expected to dominate the ASEAN navigation systems market. The new analysis, Strategic Growth Opportunities in Navigation Systems Market in ASEAN, finds that the PND segment had a market share of 93 percent in 2011
September 18, 2013 Read time: 2 mins
The car navigation systems market in three ASEAN countries – Indonesia, Malaysia and Thailand – is expected to grow at a compound annual growth rate (CAGR) of 17.2 percent (2011-2018) to reach 2.08 million units in 2018, says a new report by Frost & Sullivan. Personal navigation devices (PNDs) are expected to dominate the ASEAN navigation systems market.

The new analysis, Strategic Growth Opportunities in Navigation Systems Market in ASEAN, finds that the PND segment had a market share of 93 percent in 2011, and will remain the preferred device in the future.

“The segment’s share however, is expected to drop, as consumers are slowly shifting towards embedded type navigation systems due to convenience and aesthetics,” said Frost & Sullivan consulting analyst, Automotive Practice, Asia Pacific, Firhan Nair. “The introduction of android phones and tablets that offer free navigational applications is also acting as a restraint for the overall navigation systems market.”

OEMs are currently offering navigation systems for higher grade models within the vehicle line-ups, but not all brands offer such systems. OE and dealer fitments only account for 7 per cent of the total navigation systems market in 2011.

Luxury brands such as 1731 BMW and 1685 Mercedes-Benz have standardised their offering of navigation systems across majority vehicle line-ups. Other brands are beginning to recognise this as a unique selling feature.

“The aftermarket segment will remain the dominant segment of the navigation systems market due to lower costs,” he concluded.

For more information on companies in this article

Related Content

  • NXP maintains pole position within the ticketing market
    August 14, 2012
    Despite competition clearly increasing within the contactless ticketing market, NXP maintains a dominant foothold, through its line of MiFare solutions, according to ABI Research which says the company achieved a combined market share in excess of 70 per cent for 2011 smart card and RFID ticketing IC shipments. The OSPT continues its quest in penetrating the market with CiPurse product and has certainly had a successful 2012, completing pilots and trials worldwide, leading to two on-going commercial deploym
  • Hughes Telematics partners with Location Labs
    May 17, 2012
    Location Labs, a provider of mobile location-as-a-service infrastructure and applications, has announced a partnership with Hughes Telematics (HT) to include the Location Labs Universal Location Service (ULS) as part of HT's telematics service offering. Location Labs' cloud-based ULS API will supplement HT's connected service offerings by enabling drivers to use their smartphones to request the location of any contact in their mobile address book.
  • Study - Move to digital railway systems fuels need for big data
    March 13, 2015
    New analysis from Frost & Sullivan, Strategic Analysis of Big Data in Rapid Transit, finds that global annual rail investment in big data will reach over US$2.14 billion by 2021. Investments will grow at a minimum of 60.3 per cent. The study covers hardware, big data distributions, data management components, analytics and visualisations, and services. The global rail market offers huge opportunities for big data technology providers. As some of the signalling equipment on rail networks is nearly 80 years o
  • Need for harmonisation in ITS standards
    February 1, 2012
    As the calendar rolls over, and we hop from continent to continent and World Congress to World Congress, where Memoranda of Understanding and cooperation agreements are the headline news, it is easy for those not intimately involved to forget that standards definition is a well-nigh continual process. Significant progress has been made in recent months towards achieving the critical mass and economies of scale which are going to drive development and deployment in, amongst other things, cooperative infrastr