Car navigation systems market in three ASEAN countries to reach 2.08

The car navigation systems market in three ASEAN countries – Indonesia, Malaysia and Thailand – is expected to grow at a compound annual growth rate (CAGR) of 17.2 percent (2011-2018) to reach 2.08 million units in 2018, says a new report by Frost & Sullivan. Personal navigation devices (PNDs) are expected to dominate the ASEAN navigation systems market. The new analysis, Strategic Growth Opportunities in Navigation Systems Market in ASEAN, finds that the PND segment had a market share of 93 percent in 2011
September 18, 2013 Read time: 2 mins
The car navigation systems market in three ASEAN countries – Indonesia, Malaysia and Thailand – is expected to grow at a compound annual growth rate (CAGR) of 17.2 percent (2011-2018) to reach 2.08 million units in 2018, says a new report by Frost & Sullivan. Personal navigation devices (PNDs) are expected to dominate the ASEAN navigation systems market.

The new analysis, Strategic Growth Opportunities in Navigation Systems Market in ASEAN, finds that the PND segment had a market share of 93 percent in 2011, and will remain the preferred device in the future.

“The segment’s share however, is expected to drop, as consumers are slowly shifting towards embedded type navigation systems due to convenience and aesthetics,” said Frost & Sullivan consulting analyst, Automotive Practice, Asia Pacific, Firhan Nair. “The introduction of android phones and tablets that offer free navigational applications is also acting as a restraint for the overall navigation systems market.”

OEMs are currently offering navigation systems for higher grade models within the vehicle line-ups, but not all brands offer such systems. OE and dealer fitments only account for 7 per cent of the total navigation systems market in 2011.

Luxury brands such as 1731 BMW and 1685 Mercedes-Benz have standardised their offering of navigation systems across majority vehicle line-ups. Other brands are beginning to recognise this as a unique selling feature.

“The aftermarket segment will remain the dominant segment of the navigation systems market due to lower costs,” he concluded.
Location Based Systems

For more information on companies in this article

Related Content

  • Growth of fleet management systems in Russia/CIS and Eastern Europe
    July 4, 2014
    According to a new research report from analyst firm Berg Insight, the number of active fleet management systems deployed in commercial vehicle fleets in Russia/CIS and Eastern Europe was 2.9 million in the fourth quarter of 2013. Growing at a compound annual growth rate (CAGR) of 15.7 per cent, this number is expected to reach 5.9 million by 2018. The Russian market accounts for a significant share of the region’s total installed base. The top ten providers of fleet management solutions for commercial v
    Read More
  • Healthy growth projected for driver assistance systems market
    September 22, 2014
    The value of the blind spot detection system market is projected to grow US$2.8 billion and adaptive cruise control system market to grow US$6.1 Billion by 2019 at a healthy CAGR of 22.8 per cent and 16.9 per cent respectively from 2014 to 2019, according to the latest report from Research and Markets. The report, Blind Spot Detection (BSD) System and Adaptive Cruise Control (ACC) System Market for Passenger Cars; by Geography - Trends and Forecasts 2014-2019, says that automotive adaptive cruise contr
    Read More
  • Self-driving cars ‘a US$87 billion opportunity in 2030’
    May 22, 2014
    The latest research from Lux Research indicates that automakers and technology developers are closer than ever to bringing self-driving cars to market, with basic Level 2 autonomous behaviour already coming to market, in the form of relatively modest self-driving features like adaptive cruise control, lane departure warning, and collision avoidance braking. With these initial steps, automakers are already on the road to some level of autonomy, but costs remain high in many cases. It is the higher levels
    Read More
  • AT&T shows connected car of the future
    January 14, 2013
    AT&T is joining the connected car market, with the unveiling of its connected car program at the recent Consumer Electronics Show. According to AT&T mobility CEO Ralph de la Vega, analysts expect more than 20 million connected cars will take to the road in the next three years, and AT&T wants to be at the forefront of this emerging market. The company demonstrated its intentions in a video showing the kind of technologies that can be expect its vision of the future connected car, including biometric sensors
    Read More

Highlighted Content