Car navigation systems market in three ASEAN countries to reach 2.08

The car navigation systems market in three ASEAN countries – Indonesia, Malaysia and Thailand – is expected to grow at a compound annual growth rate (CAGR) of 17.2 percent (2011-2018) to reach 2.08 million units in 2018, says a new report by Frost & Sullivan. Personal navigation devices (PNDs) are expected to dominate the ASEAN navigation systems market. The new analysis, Strategic Growth Opportunities in Navigation Systems Market in ASEAN, finds that the PND segment had a market share of 93 percent in 2011
September 18, 2013 Read time: 2 mins
The car navigation systems market in three ASEAN countries – Indonesia, Malaysia and Thailand – is expected to grow at a compound annual growth rate (CAGR) of 17.2 percent (2011-2018) to reach 2.08 million units in 2018, says a new report by Frost & Sullivan. Personal navigation devices (PNDs) are expected to dominate the ASEAN navigation systems market.

The new analysis, Strategic Growth Opportunities in Navigation Systems Market in ASEAN, finds that the PND segment had a market share of 93 percent in 2011, and will remain the preferred device in the future.

“The segment’s share however, is expected to drop, as consumers are slowly shifting towards embedded type navigation systems due to convenience and aesthetics,” said Frost & Sullivan consulting analyst, Automotive Practice, Asia Pacific, Firhan Nair. “The introduction of android phones and tablets that offer free navigational applications is also acting as a restraint for the overall navigation systems market.”

OEMs are currently offering navigation systems for higher grade models within the vehicle line-ups, but not all brands offer such systems. OE and dealer fitments only account for 7 per cent of the total navigation systems market in 2011.

Luxury brands such as 1731 BMW and 1685 Mercedes-Benz have standardised their offering of navigation systems across majority vehicle line-ups. Other brands are beginning to recognise this as a unique selling feature.

“The aftermarket segment will remain the dominant segment of the navigation systems market due to lower costs,” he concluded.
Location Based Systems

For more information on companies in this article

Related Content

  • Connected car solutions to exceed 350 million by 2017
    May 24, 2012
    OEM and aftermarket connected car systems in use are expected to grow from 66 million in 2012 to 356 million in 2017, according to a new report from ABI Research. While OEM solutions are gaining momentum rapidly across the globe in the US, Europe, Japan, and China, aftermarket solutions will continue to be used for applications such as stolen vehicle tracking, insurance telematics, infotainment, and road user charging.
    Read More
  • Improving driver information, making in-vehicle systems a reality
    January 26, 2012
    Scott J. McCormick, president of the Connected Vehicle Trade Association, considers what we have to do next to make the more widespread deployment of automotive telematics a reality
    Read More
  • Car-sharing service membership will grow to 26 million worldwide in 2020
    November 30, 2015
    According to a new research report by Berg Insight, the number of users of car-sharing services worldwide is forecasted to grow from 6.5 million people in 2015 at a compound annual growth rate (CAGR) of 32.0 per cent to reach 26.0 million people in 2020. Berg Insight forecasts that the number of cars used for car-sharing services will grow at a compound annual growth rate of 29.6 per cent from 123,000 at the end of 2015 to 450,000 at the end of 2020. Car-sharing is one of many car-based mobility service
    Read More
  • Favourable legislation essential for developing successful test sites, finds Frost & Sullivan
    May 26, 2016
    New analysis from Frost & Sullivan, Global Test Sites and Incentive Programs for Automated Cars, finds unfavourable legislation in many parts of the world can delay the testing, validation and subsequent introduction of automated vehicle technologies by a few years. Despite the availability of advanced automated functional testing in several parts of the world, original equipment manufacturers (OEMs) and automotive technology providers favour North American test beds to the ones in Europe and Asia, says
    Read More

Highlighted Content