Automotive navigation market to grow due to focus on autonomous cars, says report

The market for automotive navigation software, data, and location-based services is shifting as OEMs focus on bringing a mix of connected navigation experiences for drivers and using location data for ADAS and enabling self-driving cars, according to Strategy Analytics’ latest report. The report, Navigation Market: Maps for Self-Driving Cars Shift Segment's Focus - 2015 Update, features the service's most up-to-date navigation forecast, which is a combined figure that includes shipments of embedded navig
September 30, 2015 Read time: 2 mins
The market for automotive navigation software, data, and location-based services is shifting as OEMs focus on bringing a mix of connected navigation experiences for drivers and using location data for ADAS and enabling self-driving cars, according to Strategy Analytics’ latest report.

The report, Navigation Market: Maps for Self-Driving Cars Shift Segment's Focus - 2015 Update, features the service's most up-to-date navigation forecast, which is a combined figure that includes shipments of embedded navigation software and hybrid navigation solutions. This forecast predicts an increasing number of shipments between 2013 and 2022 globally, with a CAGR of 13 per cent.

More vehicles with line-fit infotainment systems with navigation are shipping in emerging markets, such as China. Beyond embedded solutions, the market for brought-in navigation solutions is growing as well, as OEMs deploy smartphone integration solutions that enable the use of smartphone-based navigation on in-dash displays.

This report covers a range of topics all related to the subject of automotive navigation, including map providers for infotainment and self-driving cars; navigation software solution providers; traffic information providers and the current market landscape; parking information services and providers; along with forecasts for navigation and traffic availability in infotainment systems.

"The market for navigation will continue to grow due to a mix of factors, including new use cases where embedded maps are used for ADAS and enabling self-driving cars and lower cost embedded navigation solutions," said Greg Basich, senior analyst, Automotive Infotainment & Telematics service at Strategy Analytics.

A range of companies, ranging from 7643 Here, 1692 TomTom, and tyre supplier 260 Continental are developing variations on highly precise maps for ADAS and autonomous driving. Other companies, such as 7430 NNG and 573 Telenav, are seeing increasing growth in the navigation market with a range of solution types, from embedded and hybrid to brought-in navigation products.

"High-precision navigation data will play an increasingly important role as the auto industry develops semi- and eventually fully autonomous cars," said Angelos Lakrintis, analyst, Autonomous Vehicles Service at Strategy Analytics.

Location Based Systems

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