Skip to main content

Automotive navigation market to grow due to focus on autonomous cars, says report

The market for automotive navigation software, data, and location-based services is shifting as OEMs focus on bringing a mix of connected navigation experiences for drivers and using location data for ADAS and enabling self-driving cars, according to Strategy Analytics’ latest report. The report, Navigation Market: Maps for Self-Driving Cars Shift Segment's Focus - 2015 Update, features the service's most up-to-date navigation forecast, which is a combined figure that includes shipments of embedded navig
September 30, 2015 Read time: 2 mins
The market for automotive navigation software, data, and location-based services is shifting as OEMs focus on bringing a mix of connected navigation experiences for drivers and using location data for ADAS and enabling self-driving cars, according to Strategy Analytics’ latest report.

The report, Navigation Market: Maps for Self-Driving Cars Shift Segment's Focus - 2015 Update, features the service's most up-to-date navigation forecast, which is a combined figure that includes shipments of embedded navigation software and hybrid navigation solutions. This forecast predicts an increasing number of shipments between 2013 and 2022 globally, with a CAGR of 13 per cent.

More vehicles with line-fit infotainment systems with navigation are shipping in emerging markets, such as China. Beyond embedded solutions, the market for brought-in navigation solutions is growing as well, as OEMs deploy smartphone integration solutions that enable the use of smartphone-based navigation on in-dash displays.

This report covers a range of topics all related to the subject of automotive navigation, including map providers for infotainment and self-driving cars; navigation software solution providers; traffic information providers and the current market landscape; parking information services and providers; along with forecasts for navigation and traffic availability in infotainment systems.

"The market for navigation will continue to grow due to a mix of factors, including new use cases where embedded maps are used for ADAS and enabling self-driving cars and lower cost embedded navigation solutions," said Greg Basich, senior analyst, Automotive Infotainment & Telematics service at Strategy Analytics.

A range of companies, ranging from 7643 Here, 1692 TomTom, and tyre supplier 260 Continental are developing variations on highly precise maps for ADAS and autonomous driving. Other companies, such as 7430 NNG and 573 Telenav, are seeing increasing growth in the navigation market with a range of solution types, from embedded and hybrid to brought-in navigation products.

"High-precision navigation data will play an increasingly important role as the auto industry develops semi- and eventually fully autonomous cars," said Angelos Lakrintis, analyst, Autonomous Vehicles Service at Strategy Analytics.

For more information on companies in this article

Related Content

  • Growth of South Africa’s installed base of fleet management systems
    December 24, 2015
    According to a new research report from the analyst firm Berg Insight, the number of active fleet management systems deployed in commercial vehicle fleets in South Africa was 0.9 million in Q4-2015. Growing at a compound annual growth rate (CAGR) of 10.8 percent, this number is expected to reach 1.5 million by 2020.
  • TomTom acquires autonomous driving start-up
    January 18, 2017
    TomTom announces that it has acquired Autonomos, a Berlin-based autonomous driving start-up, in a deal that is intended to strengthen TomTom’s position in autonomous driving. Established in 2012, Autonomos has provided research and development consultancy services for automated vehicle assistance systems and has built up expertise and technologies in the process, including a full demonstration-level autonomous driving software stack, 3D sensor technology and digital image processing. With the acqui
  • Teledyne Flir views AV safety through Prism
    June 30, 2022
    Software framework is aimed at automotive perception engineers integrating thermal cameras
  • Smart Insights: ‘TEE will increasingly displace other security solutions’
    October 28, 2014
    Software- or hardware-only mobile security solutions will increasingly be displaced by TEE (Trusted Execution Environment), according to new research. TEE is essentially a secure area that resides in a mobile device baseband processor and provides security against software attacks.