Skip to main content

Automotive navigation market to grow due to focus on autonomous cars, says report

The market for automotive navigation software, data, and location-based services is shifting as OEMs focus on bringing a mix of connected navigation experiences for drivers and using location data for ADAS and enabling self-driving cars, according to Strategy Analytics’ latest report. The report, Navigation Market: Maps for Self-Driving Cars Shift Segment's Focus - 2015 Update, features the service's most up-to-date navigation forecast, which is a combined figure that includes shipments of embedded navig
September 30, 2015 Read time: 2 mins
The market for automotive navigation software, data, and location-based services is shifting as OEMs focus on bringing a mix of connected navigation experiences for drivers and using location data for ADAS and enabling self-driving cars, according to Strategy Analytics’ latest report.

The report, Navigation Market: Maps for Self-Driving Cars Shift Segment's Focus - 2015 Update, features the service's most up-to-date navigation forecast, which is a combined figure that includes shipments of embedded navigation software and hybrid navigation solutions. This forecast predicts an increasing number of shipments between 2013 and 2022 globally, with a CAGR of 13 per cent.

More vehicles with line-fit infotainment systems with navigation are shipping in emerging markets, such as China. Beyond embedded solutions, the market for brought-in navigation solutions is growing as well, as OEMs deploy smartphone integration solutions that enable the use of smartphone-based navigation on in-dash displays.

This report covers a range of topics all related to the subject of automotive navigation, including map providers for infotainment and self-driving cars; navigation software solution providers; traffic information providers and the current market landscape; parking information services and providers; along with forecasts for navigation and traffic availability in infotainment systems.

"The market for navigation will continue to grow due to a mix of factors, including new use cases where embedded maps are used for ADAS and enabling self-driving cars and lower cost embedded navigation solutions," said Greg Basich, senior analyst, Automotive Infotainment & Telematics service at Strategy Analytics.

A range of companies, ranging from 7643 Here, 1692 TomTom, and tyre supplier 260 Continental are developing variations on highly precise maps for ADAS and autonomous driving. Other companies, such as 7430 NNG and 573 Telenav, are seeing increasing growth in the navigation market with a range of solution types, from embedded and hybrid to brought-in navigation products.

"High-precision navigation data will play an increasingly important role as the auto industry develops semi- and eventually fully autonomous cars," said Angelos Lakrintis, analyst, Autonomous Vehicles Service at Strategy Analytics.

Related Content

  • August 30, 2017
    Automotive AI market predicted to grow by nearly 40 per cent by 2025
    According to the new market research report from MarketsandMarkets, the automotive artificial intelligence (AI) market is expected to be valued at USD 782.9 Million in 2017 and is expected to reach US$10,573.3 million by 2025, at a CAGR of 38.46 per cent between 2017 and 2025. The report indicates that emergence of autonomous vehicle and industry-wide standards such as the adaptive cruise control (ACC), blind spot alert and advanced driver assistance systems (ADAS) would trigger the growth of the automotive
  • June 30, 2016
    Here, automotive companies move forward connected car data standard
    Following successful discussions with international automotive and mapping companies in Europe, the US and Asia, Here has now submitted the design for Sensoris, a universal data format, to Ertico-ITS Europe, which has agreed to continue it as an Innovation Platform to evolve it into a standardised interface specification for use broadly across the automotive industry. To date, 11 major automotive and supplier companies have already joined the Sensoris Innovation Platform now under the coordination of Ert
  • November 1, 2012
    Report forecasts growth in global markets for intelligent transportation systems
    A new report by information service provider Global Information says that intelligent transportation systems (ITS) improve public transport and traffic management to reduce traffic congestion, promote smoother and safer driving and improve coordinate and overall smarter use of transport networks. The development of intelligent infrastructures – from roads to bridges – is primarily a governmental responsibility while the domain of developing intelligent vehicles belongs to the commercial side. Both private a
  • May 22, 2015
    Advanced telematics and integration to revolutionise global connected car market
    Advanced infotainment systems, over-the-air (OTA) updates, big data analytics, mobility services and in-car security are key technologies that will shape the global connected car market in 2015. Human machine interface (HMI) input and output solutions, as well as, heads up display (HUD) are set to take centre stage. However, car makers must create consumer-centric HMI solutions that will strike a balance between reducing driver distraction and meeting consumer need for connected services. New analysis f