Skip to main content

Automatic driving creates billion dollar market

A new study, Autonomous Driving, by Roland Berger Strategy consultants finds that automatic driving will generate additional revenue volume of up to US$40 billion in component sales in the period through 2030. In addition, new software solutions needed for automated driving will reach a global market volume as high as 20 billion dollars by 2030. There are specific technologies to be mastered, to a large extent unknown territory for both OEMs and suppliers and considerable investments will be needed to de
December 5, 2014 Read time: 2 mins
A new study, Autonomous Driving, by Roland Berger Strategy consultants finds that automatic driving will generate additional revenue volume of up to US$40 billion in component sales in the period through 2030. In addition, new software solutions needed for automated driving will reach a global market volume as high as 20 billion dollars by 2030.

There are specific technologies to be mastered, to a large extent unknown territory for both OEMs and suppliers and considerable investments will be needed to develop these and the required capabilities

Automatic driving has the potential to fundamentally transform the automotive industry in the coming years – be it through innovative software technologies and vehicle models or new ways of using cars, such as "mobility on demand". The expectation is that cars will be able to drive completely autonomously from 2030 onward, without the driver taking an active role. The market potential for the automotive industry is huge.

The Roland Berger experts expect sales of components like cameras, sensors and communication systems to add some US$30 to 40 billion to the size of the global market. Further revenues worth US$10 to 20 billion could then be generated from the sale of advanced software and related services.

"Automatic driving will initially become established in a gradual process, but after 2030 it will bring a real revolution to the auto industry," explain Wolfgang Bernhart and Marc Winterhoff, senior partners at Roland Berger Strategy Consultants. "So OEMs and suppliers should already be thinking about the role they want to occupy in this market of the future, and design their business model around that."

Related Content

  • Q&A: Why has Almaviva bought Iteris?
    January 17, 2025
    US-based ITS sector veteran Iteris has been bought for $335m by Italian digital specialist Almaviva. But who exactly is the new owner and what does it want? Adam Hill finds out…
  • Mature solutions for emerging economies
    June 8, 2015
    Siemens’ Marcus Welz talks to David Crawford about suitable ITS solutions for emerging economies. Be bold in vision - and output - and user-oriented in practice,” Marcus Welz advises emerging economies planning ITS investments. Says the Siemens Group senior vice president and global sales director for ITS: “Their road users need better, more reliable and safer trips – but without costs increasing too much. The good news is that many countries are already tackling the big issues of traffic and the environmen
  • Infrastructure spending is an investment in economic recovery
    January 20, 2012
    Transportation funding is caught in the crossfire as the President calls for infrastructure investment and a reinvigorated Republican majority in the House pushes back on federal spending. Andrew Bardin Williams reports. Every few months some politician or pundit declares that the country is on the verge of making the most important political decision in a generation. The 2006 mid-term election; the 2008 Presidential election; the passing of the stimulus bill; healthcare reform; the mania surrounding Tea Pa
  • MaaS Market Conferences on both sides of the Atlantic in 2018
    December 20, 2017
    Momentum shift in prospect as authorities accelerate plans to rethink transport provision. TS International’s second, two-day international MaaS Market conference takes place on 20 and 21 February 2018. The Mobility as a Service (MaaS) event is ideal for all organisations exploring new ways of getting people to their destination and new methods for them to pay for transport services.