Skip to main content

Automatic driving creates billion dollar market

A new study, Autonomous Driving, by Roland Berger Strategy consultants finds that automatic driving will generate additional revenue volume of up to US$40 billion in component sales in the period through 2030. In addition, new software solutions needed for automated driving will reach a global market volume as high as 20 billion dollars by 2030. There are specific technologies to be mastered, to a large extent unknown territory for both OEMs and suppliers and considerable investments will be needed to de
December 5, 2014 Read time: 2 mins
A new study, Autonomous Driving, by Roland Berger Strategy consultants finds that automatic driving will generate additional revenue volume of up to US$40 billion in component sales in the period through 2030. In addition, new software solutions needed for automated driving will reach a global market volume as high as 20 billion dollars by 2030.

There are specific technologies to be mastered, to a large extent unknown territory for both OEMs and suppliers and considerable investments will be needed to develop these and the required capabilities

Automatic driving has the potential to fundamentally transform the automotive industry in the coming years – be it through innovative software technologies and vehicle models or new ways of using cars, such as "mobility on demand". The expectation is that cars will be able to drive completely autonomously from 2030 onward, without the driver taking an active role. The market potential for the automotive industry is huge.

The Roland Berger experts expect sales of components like cameras, sensors and communication systems to add some US$30 to 40 billion to the size of the global market. Further revenues worth US$10 to 20 billion could then be generated from the sale of advanced software and related services.

"Automatic driving will initially become established in a gradual process, but after 2030 it will bring a real revolution to the auto industry," explain Wolfgang Bernhart and Marc Winterhoff, senior partners at Roland Berger Strategy Consultants. "So OEMs and suppliers should already be thinking about the role they want to occupy in this market of the future, and design their business model around that."

Related Content

  • Zuora: MaaS comes to the masses
    April 28, 2020
    The shift from ownership to usership in the subscription economy provides opportunities for the whole of the mobility sector for the next decade and beyond, says John Phillips of Zuora
  • Study - Move to digital railway systems fuels need for big data
    March 13, 2015
    New analysis from Frost & Sullivan, Strategic Analysis of Big Data in Rapid Transit, finds that global annual rail investment in big data will reach over US$2.14 billion by 2021. Investments will grow at a minimum of 60.3 per cent. The study covers hardware, big data distributions, data management components, analytics and visualisations, and services. The global rail market offers huge opportunities for big data technology providers. As some of the signalling equipment on rail networks is nearly 80 years o
  • Volkswagen plans major investment in electric cars
    June 17, 2016
    The Volkswagen Group is making plans to become a world-leading provider of sustainable mobility; its ‘TOGETHER – Strategy 2025 provides the framework, with the focus on transforming the core business and tapping potential new revenue streams. The Group is planning a broad-based initiative in this area: it intends to launch more than 30 purely battery-powered electric vehicles (BEVs) over the next ten years and estimates that such vehicles could then account for around a quarter of the global passenger ca
  • Increasing road safety with automated driver assistance systems
    January 26, 2012
    Jon Masters looks at how drivers will be trained to use the increasing number of advanced driver assistance systems being incorporated into modern cars