Skip to main content

Automatic driving creates billion dollar market

A new study, Autonomous Driving, by Roland Berger Strategy consultants finds that automatic driving will generate additional revenue volume of up to US$40 billion in component sales in the period through 2030. In addition, new software solutions needed for automated driving will reach a global market volume as high as 20 billion dollars by 2030. There are specific technologies to be mastered, to a large extent unknown territory for both OEMs and suppliers and considerable investments will be needed to de
December 5, 2014 Read time: 2 mins
A new study, Autonomous Driving, by Roland Berger Strategy consultants finds that automatic driving will generate additional revenue volume of up to US$40 billion in component sales in the period through 2030. In addition, new software solutions needed for automated driving will reach a global market volume as high as 20 billion dollars by 2030.

There are specific technologies to be mastered, to a large extent unknown territory for both OEMs and suppliers and considerable investments will be needed to develop these and the required capabilities

Automatic driving has the potential to fundamentally transform the automotive industry in the coming years – be it through innovative software technologies and vehicle models or new ways of using cars, such as "mobility on demand". The expectation is that cars will be able to drive completely autonomously from 2030 onward, without the driver taking an active role. The market potential for the automotive industry is huge.

The Roland Berger experts expect sales of components like cameras, sensors and communication systems to add some US$30 to 40 billion to the size of the global market. Further revenues worth US$10 to 20 billion could then be generated from the sale of advanced software and related services.

"Automatic driving will initially become established in a gradual process, but after 2030 it will bring a real revolution to the auto industry," explain Wolfgang Bernhart and Marc Winterhoff, senior partners at Roland Berger Strategy Consultants. "So OEMs and suppliers should already be thinking about the role they want to occupy in this market of the future, and design their business model around that."

Related Content

  • A carbon free and accident free Europe by 2015?
    February 2, 2012
    By 2050, the Europe Commission aims to make transport in Europe carbon- and accident-free. Between now and then, however, a significant technological development and deployment effort is needed. Here, Neelie Kroes, European Commission Vice-President for the Digital Agenda, talks about what's being done. In many respects, COOPERS, CVIS and SAFESPOT, set up by the European Commission (EC) to explore the potential of cooperative infrastructure systems, are already legacy projects. Between them, the three devel
  • Cost Benefit: There’s still life in the RSU
    May 24, 2021
    A mixture of mobile and static roadside units may be what’s required to fulfil the needs of connected vehicle communications
  • Grey areas: who's legally responsible for C/AVs?
    October 22, 2018
    Connected and autonomous vehicles are an exciting development in the ITS sector – but amid the hype some big questions about their deployment remain unanswered, finds Ben Spencer Connected and autonomous vehicles (C/AVs) have the potential to change the way we travel - and to eliminate road fatalities. But policy makers and regulators will need to ensure user and public safety is included in future planning. The legal and insurance industries will have to catch up, too. For example, questions over who is
  • MaaS Market London: transport revolution
    June 11, 2019
    ITS International’s third MaaS Market conference in London provoked lively discussions about micromobility, AVs, the stupidity of car drivers - and Star Trek. Adam Hill was taking notes…