Skip to main content

Automatic driving creates billion dollar market

A new study, Autonomous Driving, by Roland Berger Strategy consultants finds that automatic driving will generate additional revenue volume of up to US$40 billion in component sales in the period through 2030. In addition, new software solutions needed for automated driving will reach a global market volume as high as 20 billion dollars by 2030. There are specific technologies to be mastered, to a large extent unknown territory for both OEMs and suppliers and considerable investments will be needed to de
December 5, 2014 Read time: 2 mins
A new study, Autonomous Driving, by Roland Berger Strategy consultants finds that automatic driving will generate additional revenue volume of up to US$40 billion in component sales in the period through 2030. In addition, new software solutions needed for automated driving will reach a global market volume as high as 20 billion dollars by 2030.

There are specific technologies to be mastered, to a large extent unknown territory for both OEMs and suppliers and considerable investments will be needed to develop these and the required capabilities

Automatic driving has the potential to fundamentally transform the automotive industry in the coming years – be it through innovative software technologies and vehicle models or new ways of using cars, such as "mobility on demand". The expectation is that cars will be able to drive completely autonomously from 2030 onward, without the driver taking an active role. The market potential for the automotive industry is huge.

The Roland Berger experts expect sales of components like cameras, sensors and communication systems to add some US$30 to 40 billion to the size of the global market. Further revenues worth US$10 to 20 billion could then be generated from the sale of advanced software and related services.

"Automatic driving will initially become established in a gradual process, but after 2030 it will bring a real revolution to the auto industry," explain Wolfgang Bernhart and Marc Winterhoff, senior partners at Roland Berger Strategy Consultants. "So OEMs and suppliers should already be thinking about the role they want to occupy in this market of the future, and design their business model around that."

Related Content

  • Why AI could be the saviour of public transport – if we let it
    April 16, 2025
    Get it right and the rewards could be there. Thomas Ableman looks at how transport in the UK – and beyond – might be transformed by artificial intelligence…
  • Regulation time-lag will hit driverless technology hard says leading consultancy BDO
    August 8, 2018
    The legislation surrounding driverless cars is lagging so far behind the technology involved that the industry is unlikely to see a regulatory framework in place any time soon says leading international business, finance and taxation consultancy BDO. And IEEE, "the world’s largest technical professional organisation dedicated to advancing technology for the benefit of humanity" can only see problems ahead as the politicians fall further and further behind. BDO has been looking at a report from www.Spectr
  • 'Conservatism hampering ITS technical evolution'
    November 13, 2012
    Nick Lanigan, managing director of Clearview Traffic, considers the current outlook in the ITS sector from an SME's perspective. Interview with Jason Barnes. When times are hard, businesses can invest or cut. Either way, they need guidance from customers – governments – on where best to concentrate their efforts. Prolonged economic slowdown is currently an issue. A short recession, however sharp, would have left many industry players able to ride the bow-wave of governments’ multi-year spending on strategic
  • Trends in automotive technology
    March 14, 2012
    Continental has become a leading player in vehicle technology and telematics. The firm’s executive board chairman Elmar Degenhart describes to Jason Barnes Continental’s views on the ‘megatrends’ of the automotive industry Strategic moves to diversify Continental’s business from rubber-related products began in the late 1990s with the acquisition of ITT Teves and its brake business. This brought on board know-how relating to the then new electronic stability control (ESC) systems which today form an import