Skip to main content

Automatic driving creates billion dollar market

A new study, Autonomous Driving, by Roland Berger Strategy consultants finds that automatic driving will generate additional revenue volume of up to US$40 billion in component sales in the period through 2030. In addition, new software solutions needed for automated driving will reach a global market volume as high as 20 billion dollars by 2030. There are specific technologies to be mastered, to a large extent unknown territory for both OEMs and suppliers and considerable investments will be needed to de
December 5, 2014 Read time: 2 mins
A new study, Autonomous Driving, by Roland Berger Strategy consultants finds that automatic driving will generate additional revenue volume of up to US$40 billion in component sales in the period through 2030. In addition, new software solutions needed for automated driving will reach a global market volume as high as 20 billion dollars by 2030.

There are specific technologies to be mastered, to a large extent unknown territory for both OEMs and suppliers and considerable investments will be needed to develop these and the required capabilities

Automatic driving has the potential to fundamentally transform the automotive industry in the coming years – be it through innovative software technologies and vehicle models or new ways of using cars, such as "mobility on demand". The expectation is that cars will be able to drive completely autonomously from 2030 onward, without the driver taking an active role. The market potential for the automotive industry is huge.

The Roland Berger experts expect sales of components like cameras, sensors and communication systems to add some US$30 to 40 billion to the size of the global market. Further revenues worth US$10 to 20 billion could then be generated from the sale of advanced software and related services.

"Automatic driving will initially become established in a gradual process, but after 2030 it will bring a real revolution to the auto industry," explain Wolfgang Bernhart and Marc Winterhoff, senior partners at Roland Berger Strategy Consultants. "So OEMs and suppliers should already be thinking about the role they want to occupy in this market of the future, and design their business model around that."

Related Content

  • Aptiv: we need overhaul of AV nervous system
    August 20, 2019
    Autonomous vehicles are changing a lot of things: Aptiv’s Christian Schäfer suggests that we need to look again at traditional approaches to vehicle architecture to find viable options for the future
  • R&D on autonomous, connected and electric vehicles creates growth opportunities, says research
    September 18, 2017
    As the automotive industry faces narrowing margins, the need to look to other revenue streams and keep the customer committed to the brand for their next purchase is paramount, says Frost & Sullivan. Automotive manufacturers are therefore focusing on research and development (R&D) on autonomous, connected, and electrification (ACE) technologies to build fully connected and completely autonomous vehicles. To thrive in this highly competitive, evolving market, manufacturers need to look beyond seeing themselv
  • Does ADAS create as many problems as it solves
    September 23, 2014
    Victoria Banks and Neville Stanton [1] of Southampton University’s Transportation Research Group examine the real impact of creeping driver automation. Safety research suggests that 90% of accidents are thought to be a result of driver inattentiveness to unpredictable or incomplete information and the vision is that highly automated vehicles will lead to accident-free driving in the future.
  • Level 4/5 autonomous driving will be possible in the next five years, says research
    May 9, 2017
    Growing consumer preference for convenience-enhancing technologies and automobiles-as-a-service options helped double the adoption of vehicles with automated driving features in 2016, says Frost & Sullivan’s mobility team. Going forward, large-scale investments from original equipment manufacturers (OEMs) will refine the use of artificial intelligence (AI) and cognitive cloud-based technology solutions even further, enabling level 4/5 autonomous driving within the next five years. Retrofitted automated driv