Skip to main content

Automatic driving creates billion dollar market

A new study, Autonomous Driving, by Roland Berger Strategy consultants finds that automatic driving will generate additional revenue volume of up to US$40 billion in component sales in the period through 2030. In addition, new software solutions needed for automated driving will reach a global market volume as high as 20 billion dollars by 2030. There are specific technologies to be mastered, to a large extent unknown territory for both OEMs and suppliers and considerable investments will be needed to de
December 5, 2014 Read time: 2 mins
A new study, Autonomous Driving, by Roland Berger Strategy consultants finds that automatic driving will generate additional revenue volume of up to US$40 billion in component sales in the period through 2030. In addition, new software solutions needed for automated driving will reach a global market volume as high as 20 billion dollars by 2030.

There are specific technologies to be mastered, to a large extent unknown territory for both OEMs and suppliers and considerable investments will be needed to develop these and the required capabilities

Automatic driving has the potential to fundamentally transform the automotive industry in the coming years – be it through innovative software technologies and vehicle models or new ways of using cars, such as "mobility on demand". The expectation is that cars will be able to drive completely autonomously from 2030 onward, without the driver taking an active role. The market potential for the automotive industry is huge.

The Roland Berger experts expect sales of components like cameras, sensors and communication systems to add some US$30 to 40 billion to the size of the global market. Further revenues worth US$10 to 20 billion could then be generated from the sale of advanced software and related services.

"Automatic driving will initially become established in a gradual process, but after 2030 it will bring a real revolution to the auto industry," explain Wolfgang Bernhart and Marc Winterhoff, senior partners at Roland Berger Strategy Consultants. "So OEMs and suppliers should already be thinking about the role they want to occupy in this market of the future, and design their business model around that."

Related Content

  • January 19, 2015
    New IBM study details the future of automotive industry
    IBM has revealed results of its new Automotive 2025 Global Study, outlining an industry ripe for disruptive changes that are breaking down borders of the automotive network. The study forecasts that while the automotive industry will offer a greater personalised driving experience by 2025, fully autonomous vehicles or fully automated driving will not be as commonplace as some think. The report also indicates that consumers not only want to drive cars; they want the opportunity to innovate and co-create t
  • February 1, 2012
    Advanced in-vehicle user interface - future developments
    Dave McNamara and Craig Simonds, Autotechinsider LLC, look at human-machine interface development out to 2015. The US auto industry is going through the worst crisis it has faced since the Great Depression. But it has embraced technologies that will produce the best-possible driving experience for the public. Ford was the first OEM to announce in-car internet radio and SYNC, its signature-branded User Interface (UI), is held up as the shining example of change embracement.
  • October 3, 2013
    Global ITS market expected to reach US$ 30.2 billion by 2019
    According to a new market report published by Transparency Market Research, "Intelligent Transportation System (ITS) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019," the global market for ITS is expected to reach a value of USD 30.2 billion by 2019, at a CAGR of 11.1 per cent from 2013 to 2019. The demand for ITS systems is rising globally due to increased congestion in metropolitan areas. Development and deployment of intelligent transportation system not only r
  • July 24, 2012
    In-vehicle safety standard released for consultation
    The new ISO 26262 standard for safety-related vehicle systems is now available for comment. MIRA's David Ward talks to ITS International about what the standard will mean for vehicle and road safety in the future. The publication on 8 July this year of ISO 26262 as a Draft International Standard (DIS) marks an important progression for the automotive - and, in time, the cooperative infrastructure - industries. A couple of years from now, automotive OEMs will be able to subscribe to a unifying standard for s