Skip to main content

Auto safety initiative seeks to reduce driver errors

A push by the US National Highway Traffic Safety Administration to use technology to reduce traffic fatalities aims to keep drunk drivers off the roads by using in-vehicle technology that immobilises their cars. They are pushing for systems that prevent drivers from starting their cars, help cars avoid collisions and prevent vehicles from starting if the occupants don’t wear seat belts. "Ninety per cent of all crashes have an element of human error," NHTSA administrator David Strickland said. "We really
December 2, 2013 Read time: 2 mins
A push by the US 834 National Highway Traffic Safety Administration to use technology to reduce traffic fatalities aims to keep drunk drivers off the roads by using in-vehicle technology that immobilises their cars. They are pushing for systems that prevent drivers from starting their cars, help cars avoid collisions and prevent vehicles from starting if the occupants don’t wear seat belts.

"Ninety per cent of all crashes have an element of human error," NHTSA administrator David Strickland said. "We really need to focus on what more we can do to address these risks."

The insurance industry and auto safety experts predict the government's initiative will improve driving safety, leading to fewer claims and deaths.

"This is the holy grail," said Russ Rader, spokesman for the Insurance Institute of Highway Safety.

Much of the technology already exists. Cars equipped with optional collision warning and automatic braking systems have already been demonstrated. Vehicles sound a warning when a passenger isn’t wearing a seat belt; car makers can already link that to the car's transmission to prevent the car from moving.

Now NHTSA and a coalition of seventeen car makers are working on the Driver Alcohol Detection System for Safety or DADDS, which uses sensors in the cabin to measure blood-alcohol content by breath or touch to ensure a driver is below the legal 0.08 per cent threshold for impairment.

Drunk driving killed more than 10,000 people last year, about a third of traffic deaths. About 3,000 people are killed annually in crashes they would have survived if they had buckled up, according to NHTSA.

For more information on companies in this article

Related Content

  • Mature solutions for emerging economies
    June 8, 2015
    Siemens’ Marcus Welz talks to David Crawford about suitable ITS solutions for emerging economies. Be bold in vision - and output - and user-oriented in practice,” Marcus Welz advises emerging economies planning ITS investments. Says the Siemens Group senior vice president and global sales director for ITS: “Their road users need better, more reliable and safer trips – but without costs increasing too much. The good news is that many countries are already tackling the big issues of traffic and the environmen
  • Participants in new phase of global road safety initiative selected
    February 13, 2015
    Bloomberg Philanthropies has announced the winning cities and countries selected to participate in a new phase of the foundation's Global Road Safety Initiative, which aims to reduce fatalities and injuries from road traffic crashes. With a new commitment of US $125 million over five years, the program will work at both the national level to strengthen road safety legislation and the city level implementing proven road safety interventions. Twenty invited cities participated in the competition with ten c
  • Bespoke ITS is helping to reduced collisions on America’s rural roads
    October 22, 2014
    David Crawford cherrypicks conference and award highlights Almost 30% of all US citizens live in rural areas or very small communities, and 34 of the 50 states exceed this level in their own populations, with the proportions rising as high as 85%. And although rural routes carry only 35% of all traffic, the accidents that occur on them account for some 54% of all US road traffic accident deaths.
  • Deaths up and road safety spending down in England
    July 12, 2012
    Fifty local councils in England saw more than a ten per cent increase in killed and seriously injured (KSI) crash rates between 2010 and 2011, according to an Institute for Advanced Motorists (IAM) analysis of the new road accident figures. The biggest increases in KSI numbers were in St Helens – 62 per cent, Portsmouth – 57 per cent, Stoke on Trent – 57 per cent, and Coventry – 51 per cent. A further 76 councils saw increases in the KSI rate above the national average of two per cent.