Skip to main content

Auto safety initiative seeks to reduce driver errors

A push by the US National Highway Traffic Safety Administration to use technology to reduce traffic fatalities aims to keep drunk drivers off the roads by using in-vehicle technology that immobilises their cars. They are pushing for systems that prevent drivers from starting their cars, help cars avoid collisions and prevent vehicles from starting if the occupants don’t wear seat belts. "Ninety per cent of all crashes have an element of human error," NHTSA administrator David Strickland said. "We really
December 2, 2013 Read time: 2 mins
A push by the US 834 National Highway Traffic Safety Administration to use technology to reduce traffic fatalities aims to keep drunk drivers off the roads by using in-vehicle technology that immobilises their cars. They are pushing for systems that prevent drivers from starting their cars, help cars avoid collisions and prevent vehicles from starting if the occupants don’t wear seat belts.

"Ninety per cent of all crashes have an element of human error," NHTSA administrator David Strickland said. "We really need to focus on what more we can do to address these risks."

The insurance industry and auto safety experts predict the government's initiative will improve driving safety, leading to fewer claims and deaths.

"This is the holy grail," said Russ Rader, spokesman for the Insurance Institute of Highway Safety.

Much of the technology already exists. Cars equipped with optional collision warning and automatic braking systems have already been demonstrated. Vehicles sound a warning when a passenger isn’t wearing a seat belt; car makers can already link that to the car's transmission to prevent the car from moving.

Now NHTSA and a coalition of seventeen car makers are working on the Driver Alcohol Detection System for Safety or DADDS, which uses sensors in the cabin to measure blood-alcohol content by breath or touch to ensure a driver is below the legal 0.08 per cent threshold for impairment.

Drunk driving killed more than 10,000 people last year, about a third of traffic deaths. About 3,000 people are killed annually in crashes they would have survived if they had buckled up, according to NHTSA.

For more information on companies in this article

Related Content

  • Increasing road safety with automated driver assistance systems
    January 26, 2012
    Jon Masters looks at how drivers will be trained to use the increasing number of advanced driver assistance systems being incorporated into modern cars
  • Online tool aids accident prevention
    February 18, 2015
    A new online tool from the US Centers for Disease Control and Prevention (CDC), an interactive calculator called the Motor Vehicle PICCS (Prioritizing Interventions and Cost Calculator for States), provides a tool to help state decision makers prioritise and select from a suite of 12 effective motor vehicle injury prevention interventions. Accessible to the public, the tool helps each of the 50 states identify the best mix of safety devices to implement based on their cost-effectiveness and their capacity t
  • US regulator ‘paves the way for Google’s self-driving car’
    February 11, 2016
    A letter to Google, the US federal transport regulator, National Highway Traffic Safety Administration (NHTSA), appears to pave the way for self-driving cars, but adds the proviso that the rule-making could take some time. Google had requested clarification of a number of provisions in the Federal Motor Vehicle Safety Standards (FMVSSs) as they apply to Google’s described design for self-driving vehicles (SDVs). “If no human occupant of the vehicle can actually drive the vehicle, it is more reasonable
  • TRL: In-vehicle tech is developing – but the driver isn’t
    August 19, 2019
    The evidence base for distracted driving has failed to keep up with technological developments, argue TRL’s Neale Kinnear and Paul Jackson. New research is urgently needed