Skip to main content

Auto OEMs ‘focus on opportunities in infotainment, digital instruments’

One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations. “The luxury segment car of the future will have augmented reality HUD, OLED displays, interactive cabin doors and windows,
January 19, 2017 Read time: 3 mins
One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says 2097 Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations.

“The luxury segment car of the future will have augmented reality HUD, OLED displays, interactive cabin doors and windows, advanced biometrics, and ample infotainment for passengers,” said Frost & Sullivan intelligent mobility research analyst Joe Praveen Vijayakumar. “The mass-market car segment cockpit will have temperature-controlled seats, combined HUD, TFT LCD displays and substantial biometrics features for vehicle security, driver monitoring and health wellness and wellbeing."

One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations.

“The luxury segment car of the future will have , Augmented Reality HUD, OLED Display’s, interactive cabin doors and windows, advanced biometrics, and ample infotainment for passengers,” said Frost & Sullivan intelligent mobility research analyst Joe Praveen Vijayakumar. “The mass-market car segment cockpit will have temperature-controlled seats, Combiner HUD, TFT LCD displays and substantial biometrics features for vehicle security, driver monitoring and health wellness and wellbeing."

According to the research report, Cockpit and Cabin Strategies of Automakers, 2016-2025, advances in technology will influence every component of the cockpit, ushering in an era of new travel experience, dedicated instrument clusters and infotainment screens.

Leading players have adopted a variety of strategies to gain market share and competitive advantage. Corning has developed a light-diffusing fibre, which is an alternative to separately weaving light-emitting diode into interior fabrics for ambient lighting. Philips is developing a solar-powered, organic, light-emitting diode fitted transparent car roof in partnership with BASF. Faurecia is working on an active wellness seating system that uses sensors to detect heart rate and breathing patterns.  764 Johnson Controls is developing sensor- and camera-driven, self-adjusting seats. 6328 Harman is working on creating two audio zones within the car using advanced noise-cancellation technology.

“Biometrics will be an integral part of cockpits and cabins of the future, and OEMs and suppliers should pursue partnerships with innovative biometric companies or fund relevant nascent start-ups,” noted Praveen. “Research and development expenditure should focus on growth areas such as heads-up displays, human-machine interface (HMI), and fully digital instrument clusters,” says Vijayakumar.

For more information on companies in this article

Related Content

  • DriveNow London expands car-sharing fleet with EVs
    May 20, 2015
    London’s DriveNow has expanded its car-sharing service with the addition of thirty BMW i3 electric vehicles (EVs). , The BMW/Sixt joint venture offers one-way flexible car-sharing in the North London boroughs of Islington, Hackney, Haringey and Waltham Forest. Following its launch in December 2014, this takes the growing fleet total to 270 vehicles being used across the boroughs, offering residents and businesses a viable alternative to use of private cars with it's on demand, pay per use model. Commentin
  • Taking virtual control of the control room
    June 9, 2020
    When you can’t meet customers face to face, it creates problems for all businesses. But Adam Hill finds that the control room tech sector has been adapting
  • Vaisala: Weather data is vital for connected vehicles
    August 26, 2016
    Vaisala’s Dr Kevin Petty explains why the weather will continue to play a big part in road safety and traffic management in the smart cities of the future. The world is becoming increasingly connected. Thanks to advances in information and communications technology, the cities we live in are becoming ‘smart’, with everything from education to law enforcement managed by integrated tech solutions in a bid to improve quality of life.
  • Digital identities in Europe could top €1tn by 2020 says BCS
    October 29, 2013
    The economic value of our digital identities is growing fast and could reach 1 trillion euros in Europe by 2020, according to estimates from the Boston Consulting Group. Digital identities boost economic efficiency, help focus research and marketing efforts while spurring the creation of personalized products and services that, in turn, drive revenues. For consumers, the benefits are compelling as products and services are tailored to their needs and requirements, says the report.