Skip to main content

Auto OEMs ‘focus on opportunities in infotainment, digital instruments’

One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations. “The luxury segment car of the future will have augmented reality HUD, OLED displays, interactive cabin doors and windows,
January 19, 2017 Read time: 3 mins
One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says 2097 Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations.

“The luxury segment car of the future will have augmented reality HUD, OLED displays, interactive cabin doors and windows, advanced biometrics, and ample infotainment for passengers,” said Frost & Sullivan intelligent mobility research analyst Joe Praveen Vijayakumar. “The mass-market car segment cockpit will have temperature-controlled seats, combined HUD, TFT LCD displays and substantial biometrics features for vehicle security, driver monitoring and health wellness and wellbeing."

One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations.

“The luxury segment car of the future will have , Augmented Reality HUD, OLED Display’s, interactive cabin doors and windows, advanced biometrics, and ample infotainment for passengers,” said Frost & Sullivan intelligent mobility research analyst Joe Praveen Vijayakumar. “The mass-market car segment cockpit will have temperature-controlled seats, Combiner HUD, TFT LCD displays and substantial biometrics features for vehicle security, driver monitoring and health wellness and wellbeing."

According to the research report, Cockpit and Cabin Strategies of Automakers, 2016-2025, advances in technology will influence every component of the cockpit, ushering in an era of new travel experience, dedicated instrument clusters and infotainment screens.

Leading players have adopted a variety of strategies to gain market share and competitive advantage. Corning has developed a light-diffusing fibre, which is an alternative to separately weaving light-emitting diode into interior fabrics for ambient lighting. Philips is developing a solar-powered, organic, light-emitting diode fitted transparent car roof in partnership with BASF. Faurecia is working on an active wellness seating system that uses sensors to detect heart rate and breathing patterns.  764 Johnson Controls is developing sensor- and camera-driven, self-adjusting seats. 6328 Harman is working on creating two audio zones within the car using advanced noise-cancellation technology.

“Biometrics will be an integral part of cockpits and cabins of the future, and OEMs and suppliers should pursue partnerships with innovative biometric companies or fund relevant nascent start-ups,” noted Praveen. “Research and development expenditure should focus on growth areas such as heads-up displays, human-machine interface (HMI), and fully digital instrument clusters,” says Vijayakumar.

Related Content

  • September 8, 2016
    Research ranks Bosch, Harman, and Continental as leading Tier One connected car vendors
    ABI Research ranks Bosch as the leader among 20 Tier One connected car suppliers considered in its latest competitive analysis. Harman and Continental received second and third place, respectively. Bosch's explosive sales growth last year, significant capital expenditures to fund future development, cadre of strategic partnerships, and commitment to advanced driver assistance systems (ADAS) solutions place it in a strong position to pioneer the continuing evolution of the automotive industry.
  • October 13, 2015
    Half of top OEMs work on LiDAR technology for ADAS
    Light detection and ranging (LiDAR) technology, as part of an advanced driver assistance system (ADAS) sensor suite, will be mostly deployed for active safety functions with only 29 per cent fitted for fully automated driving purposes by 2021, according to Frost & Sullivan. Out of the top 13 original equipment manufacturers (OEMs), seven are working on automated driving passenger vehicles using a LiDAR. Frost & Sullivan’s latest analysis, LIDAR-based Strategies for Active Safety and Automated Driving from M
  • June 29, 2017
    Favourable government initiatives and new business models boost Poland’s EV market
    Poland’s electro-mobility market is ripe for growth, according to research organisation Frost & Sullivan. Favourable government initiatives such as the Electro-mobility Plan and Electro-mobility and Alternative Fuels Act are reshaping local mobility and igniting innovative clean technologies to achieve higher competitiveness and energy optimisation.
  • January 22, 2014
    In-car electronics and user demand for connectivity make case for automotive Ethernet
    According to Frost and Sullivan, the use of Ethernet technology in automotive is gaining pace in Europe and North America. The paradigm shift towards connected cars and associated services such as automotive app stores and connected location-based services is fuelling the uptake. Along with the need to integrate multiple consumer electronic devices, the importance of offering prioritised, personalised services and maintaining brand identity are compelling automotive OEMs (original equipment manufacturers) t