Skip to main content

Auto OEMs ‘focus on opportunities in infotainment, digital instruments’

One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations. “The luxury segment car of the future will have augmented reality HUD, OLED displays, interactive cabin doors and windows,
January 19, 2017 Read time: 3 mins
One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says 2097 Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations.

“The luxury segment car of the future will have augmented reality HUD, OLED displays, interactive cabin doors and windows, advanced biometrics, and ample infotainment for passengers,” said Frost & Sullivan intelligent mobility research analyst Joe Praveen Vijayakumar. “The mass-market car segment cockpit will have temperature-controlled seats, combined HUD, TFT LCD displays and substantial biometrics features for vehicle security, driver monitoring and health wellness and wellbeing."

One in every four passenger vehicles sold by 2025 is poised to feature digital instrument clusters, dedicated passenger infotainment systems, and integrated biometrics with bought-in device functionality, says Frost & Sullivan. Original equipment manufacturers (OEMs) are tackling the design of components that are in line with fast-changing technology trends and customer expectations.

“The luxury segment car of the future will have , Augmented Reality HUD, OLED Display’s, interactive cabin doors and windows, advanced biometrics, and ample infotainment for passengers,” said Frost & Sullivan intelligent mobility research analyst Joe Praveen Vijayakumar. “The mass-market car segment cockpit will have temperature-controlled seats, Combiner HUD, TFT LCD displays and substantial biometrics features for vehicle security, driver monitoring and health wellness and wellbeing."

According to the research report, Cockpit and Cabin Strategies of Automakers, 2016-2025, advances in technology will influence every component of the cockpit, ushering in an era of new travel experience, dedicated instrument clusters and infotainment screens.

Leading players have adopted a variety of strategies to gain market share and competitive advantage. Corning has developed a light-diffusing fibre, which is an alternative to separately weaving light-emitting diode into interior fabrics for ambient lighting. Philips is developing a solar-powered, organic, light-emitting diode fitted transparent car roof in partnership with BASF. Faurecia is working on an active wellness seating system that uses sensors to detect heart rate and breathing patterns.  764 Johnson Controls is developing sensor- and camera-driven, self-adjusting seats. 6328 Harman is working on creating two audio zones within the car using advanced noise-cancellation technology.

“Biometrics will be an integral part of cockpits and cabins of the future, and OEMs and suppliers should pursue partnerships with innovative biometric companies or fund relevant nascent start-ups,” noted Praveen. “Research and development expenditure should focus on growth areas such as heads-up displays, human-machine interface (HMI), and fully digital instrument clusters,” says Vijayakumar.

Related Content

  • January 27, 2016
    Printed and flexible electronics in vehicles: major opportunity by 2026
    A new report from IDTechEx Research, Printed and Flexible Electronics in Automotive Applications 2016-2026, indicates that the market for printed and flexible electronics in vehicles is expected to grow to over US$5.5 billion dollars in the next decade, spearheaded by the projected growth of in-mould electronics and OLED technologies. Printed and flexible electronics are beginning to proliferate, with a variety of components and devices coming to market. Several end-user verticals are expected to benefit
  • November 2, 2015
    Government incentives ‘vital to help OEMs tackle costs for gasoline particulate filters’
    According to the latest analysis from Frost & Sullivan, the competitive, growing gasoline particulate filters (GPFs) market in Europe and North America presents suppliers and original equipment manufacturers (OEMs) with diverse opportunities as well as challenges. The inclusion of particulate number regulation within emission norms will accelerate the adoption of GPFs. However, government incentives will be vital to help OEMs tackle the rising costs of GPF installations. The analysis, Analysis of the GP
  • April 21, 2017
    Global powertrain market experience immense growth, say researchers
    The latest report from Frost & Sullivan indicates that the global powertrain market is experiencing immense growth as new low-emission technologies such as engine downsizing and rightsizing; direct injection; turbocharging; transmission electrification; and electric vehicle (EV), hybrid and gasoline engines transform the industry. Original equipment manufacturers (OEMs) are embracing platform strategy as a tool to improve the energy efficiency of powertrain systems and to achieve fleet level CO2 compliance
  • May 30, 2012
    Four predictions for the automotive and transportation industry
    Frost & Sullivan has released the results from its customer survey with several hundred companies conducted in December 2011, executed to find out the top predictions for 2012 for the global automotive and transportation market. Market growth in all regions except Europe, accelerated introduction of plug in hybrid and battery electric vehicles due to increasing fuel prices, mobility and integrated transportation as well as the integration of the smart phone with dedicated application stores and innovative H