Apple CEO says ‘massive change’ is coming to auto industry

Apple CEO Tim Cook has given the latest sign that the iPhone maker is planning an assault on the car industry, saying there is a ‘massive change’ in the market, according to the Telegraph. Speaking at the Wall Street Journal's WSJDLive conference this week, Cook talked of the growing importance of software in the car of the future, the rise of autonomous vehicles and the shift from an internal combustion engine to electrification. "It would seem like there will be massive change in that industry, mass
October 21, 2015 Read time: 2 mins
493 Apple CEO Tim Cook has given the latest sign that the iPhone maker is planning an assault on the car industry, saying there is a ‘massive change’ in the market, according to the Telegraph.

Speaking at the Wall Street Journal's WSJDLive conference this week, Cook talked of the growing importance of software in the car of the future, the rise of autonomous vehicles and the shift from an internal combustion engine to electrification.

"It would seem like there will be massive change in that industry, massive change," he said. "You may not agree with that. That's what I think.

"When I look at the automobile, what I see is that software becomes an increasingly important part of the car of the future. You see that autonomous driving becomes much more important."

He declined to respond to published reports that Apple is developing an electric car that might hit the road as soon as 2019. Cook said that, in the short term, Apple is working to bring the ‘iPhone experience’ to the vehicle through CarPlay, its in-dash system that creates a way for users to access their iTunes music collections or get driving directions from its mapping software without touching their phones.

"We’ll see what we do in the future," he said. "I do think that the industry is at an inflection point for massive change."
Location Based Systems

For more information on companies in this article

Related Content

  • Europe's electronic toll service closer to operational reality
    November 7, 2012
    After much debate and delay, a unifying European Electronic Toll Service is now finally on the horizon, says ASFiNAG’s Klaus Schierhackl. Here, he talks with Jason Barnes about what that might mean. Aworkable European Electronic Toll Service (EETS) which will allow truck drivers to travel across the continent and pay tolls using a single account and OnBoard Unit (OBU) was originally timetabled to be in place and operating by October of this year. A lack of urgency from some of the stakeholders involved in t
    Read More
  • Connected vehicles take modern spin on an old classic
    February 13, 2024
    How do we transition the millions of vehicles on the world’s road to a connected and - one day - automated future? Andy Graham of White Willow Consulting highlights an intriguing pilot which sought to make some of the UK’s oldest vehicles connected – using just a phone
    Read More
  • Israel aspires to ITS-led future
    May 29, 2013
    Shay Soffer, Chief Scientist with the Israel National Road Safety Authority, talks to Jason Barnes about his country’s current ITS outlook and how he sees this developing in the future. Israel ranks alongside countries such as the US and France in the road safety stakes, with an average 7.1 deaths per billion kilometres driven. But at that point the similarities end, as the country’s overriding issue is pedestrian safety. This is driven by several factors, including being a relatively small country where pe
    Read More
  • Re-set the clock
    February 27, 2012
    The route of the London to Brighton Veteran Car Run, the world's longest-running motoring event, passes right by the end of the street where I live.
    Read More

Highlighted Content