Apple CEO says ‘massive change’ is coming to auto industry

Apple CEO Tim Cook has given the latest sign that the iPhone maker is planning an assault on the car industry, saying there is a ‘massive change’ in the market, according to the Telegraph. Speaking at the Wall Street Journal's WSJDLive conference this week, Cook talked of the growing importance of software in the car of the future, the rise of autonomous vehicles and the shift from an internal combustion engine to electrification. "It would seem like there will be massive change in that industry, mass
October 21, 2015 Read time: 2 mins
493 Apple CEO Tim Cook has given the latest sign that the iPhone maker is planning an assault on the car industry, saying there is a ‘massive change’ in the market, according to the Telegraph.

Speaking at the Wall Street Journal's WSJDLive conference this week, Cook talked of the growing importance of software in the car of the future, the rise of autonomous vehicles and the shift from an internal combustion engine to electrification.

"It would seem like there will be massive change in that industry, massive change," he said. "You may not agree with that. That's what I think.

"When I look at the automobile, what I see is that software becomes an increasingly important part of the car of the future. You see that autonomous driving becomes much more important."

He declined to respond to published reports that Apple is developing an electric car that might hit the road as soon as 2019. Cook said that, in the short term, Apple is working to bring the ‘iPhone experience’ to the vehicle through CarPlay, its in-dash system that creates a way for users to access their iTunes music collections or get driving directions from its mapping software without touching their phones.

"We’ll see what we do in the future," he said. "I do think that the industry is at an inflection point for massive change."
Location Based Systems

For more information on companies in this article

Related Content

  • Multi-modal’s long road into the transportation mainstream
    June 4, 2015
    Andrew Bardin Williams looks at 20 years of multimodal transport in the Sun Belt and beyond and the key requirement for user engagement. Phoenix residents will head to the polls in August to decide whether to implement a three-tenths of a cent sales tax to fund the city’s new multimodal transportation plan. It will be the second transportation-related sales tax hike in the past 15 years yet city officials and advocates expect the resolution to easily pass—despite the strong anti-tax environment that has dom
    Read More
  • The free and open internet is dead
    June 25, 2018
    A key US vote may have changed what internet service providers are allowed to charge and how they restrict content: Joe Dysart explains why this has consequences for ITS companies. While most people were rushing around last December, grabbing last-minute gifts for the holidays, the US Federal Communications Commission (FCC) voted to drive a stake into the heart of the free and open internet. In a majority vote, the agency killed ‘net neutrality’ - a policy that has prevented your regional internet service
    Read More
  • DriveNow London expands car-sharing fleet with EVs
    May 20, 2015
    London’s DriveNow has expanded its car-sharing service with the addition of thirty BMW i3 electric vehicles (EVs). , The BMW/Sixt joint venture offers one-way flexible car-sharing in the North London boroughs of Islington, Hackney, Haringey and Waltham Forest. Following its launch in December 2014, this takes the growing fleet total to 270 vehicles being used across the boroughs, offering residents and businesses a viable alternative to use of private cars with it's on demand, pay per use model. Commentin
    Read More
  • Same old mistakes? Try something new
    June 28, 2018
    There’s nothing for it: we need to talk about Mobility as a Service (MaaS). The late Stephen Hawking’s publisher once told him that his readership would be cut in half for every equation he put in a book. Well, here goes nothing… One of the most famous equations in physics is Isaac Newton’s Second Law of Motion: Force = mass x acceleration. With a little tweaking, I think we
    Read More

Highlighted Content