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ADAS ‘fastest growing sector’ in automotive field

According to the latest research by RnR Market Research, Advanced Driver Assistance Systems (ADAS) has been one of the fastest-growing sectors in automotive field and is expected to register a CAGR of 32 per cent during 2014-2019. Currently, developed countries in Europe and America have had nearly eight per cent of new vehicles equipped with ADAS, in contrast to about two per cent in emerging markets. It is predicted that over 25 per cent of new vehicles will carry ADAS by 2019 globally. The Global a
July 7, 2015 Read time: 4 mins
According to the latest research by RnR Market Research, Advanced Driver Assistance Systems (ADAS) has been one of the fastest-growing sectors in automotive field and is expected to register a CAGR of 32 per cent during 2014-2019.

Currently, developed countries in Europe and America have had nearly eight per cent of new vehicles equipped with ADAS, in contrast to about two per cent in emerging markets. It is predicted that over 25 per cent of new vehicles will carry ADAS by 2019 globally.

The Global and China Advanced Driver Assistance System (ADAS) Industry Report, 2015-2019 indicates that ADAS consists mainly of sensors, chips (with signal processing and data computing chips as its core), algorithm software, etc. Sensors are usually developed and supplied by system integrators; chips and algorithm software are generally co-developed by semiconductor companies and system integrators, as well as complete vehicle makers when it comes to application in specific models. System integrators not only have the most direct and close relationship with complete vehicle makers, but also are the suppliers of integrated ADAS solutions.

In passenger vehicle field, ADAS integrators are large in number, mostly being large auto parts companies. At present, the leading companies are technologically developing toward combination and integration of active safety with passive safety and integration of multiple ADASs. These integrations, while improving intelligence and safety, can reduce space used and costs.

By region, 260 Continental AG, 7207 Delphi and 4306 Denso Corporation are system integrators holding the highest market share in Europe, America and Asia, respectively. Globally, Continental AG boasts the largest market share, as well as number one as concerns researchers and capital investment in ADAS and automated driving technology. The world's top five system integrators make up more than 65 per cent of market share, with the remaining occupied by 8036 Valeo, TRW, 5026 Magna, 226 Hella, 598 Panasonic, Gentex, etc.

Compared with passenger vehicles, the system integrators that are supplying ADAS for commercial vehicles are highly concentrated, with 4319 WABCO, Continental AG and 311 Bosch eyeing 60 per cent global market share.

China's ADAS industry is also in rapid development over the years. Some companies backed by colleges, universities and other research institutions have the research and development ability of core algorithm and have received market recognition.

At the same time, some traditional auto parts manufacturers represented by INVO Automotive Electronics, Jinzhou Jinheng Automotive Safety System and HiRain Technologies are flooding into the ADAS market and have realised OEM installation by virtue of resources from the original vehicle manufacturers.

In addition, the booming ADAS industry is also favoured by capital market, some established or emerging companies such as INVO Automotive Electronics and Forward Innovation Corporation sold partial stake to listed companies. However, the technological gap is still obvious, with a majority of ADAS integration companies deficient of core algorithm or lagged far behind foreign rivals. With most products supplied to independent vehicle factories, it's rather difficult for them to enter the supply chain of joint venture factories at this stage.

The global market for advanced driver assistance systems has grown substantially in recent years; the market size has grown from US$1.05 billion in 2010 to about 4.3 billion in 2014.

Currently most major ADAS technologies attracting less than 10 per cent penetration rates, but in the near future, park assist system (PAS), lane departure warning system (LDWS) and Blind-Spot Detection (BSD) would be the first three ADAS applications to reach more than ten per cent penetration rates. In terms of different areas, in 2014 the largest penetration rate of ADAS was still in Europe with a penetration rates around 9.86 per cent.

Globally ADAS manufacturers concentrated in Europe, America and Taiwan. Denso, Delphi, Bosch and Continental are the leaders in this market. Leading manufacturers mainly invest in ACC and BSD, and Hella spend the most on BSD. In 2014, Continental ranked 1st in the global ADAS market with a market share over 17 per cent.

For more information on companies in this article

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