Skip to main content

Ford, MIT project measures pedestrian traffic, predict demand for electric shuttles

Ford Motor Company and the Massachusetts Institute of Technology are collaborating on a new research project that measures how pedestrians move in urban areas to improve certain public transportation services, such as ride-hailing and point-to-point shuttles services. The project will introduce a fleet of on-demand electric vehicle shuttles that operate on both city roads and campus walkways on the university’s campus. The vehicles use LiDAR sensors and cameras to measure pedestrian flow, which ultimate
July 28, 2016 Read time: 2 mins
278 Ford Motor Company and the 2024 Massachusetts Institute of Technology are collaborating on a new research project that measures how pedestrians move in urban areas to improve certain public transportation services, such as ride-hailing and point-to-point shuttles services.

The project will introduce a fleet of on-demand electric vehicle shuttles that operate on both city roads and campus walkways on the university’s campus. The vehicles use LiDAR sensors and cameras to measure pedestrian flow, which ultimately helps predict demand for the shuttles. This, in turn, helps researchers and drivers route shuttles toward areas with the highest demand to better accommodate passengers.

The researchers plan to introduce the service to a group of students and faculty beginning in September. This group will use a mobile application to hail one of three electric urban vehicles to their location and request to be dropped off at another destination on campus.

During the past five months, Ford and MIT have used LiDAR sensors and cameras mounted to the vehicles to document pedestrian flow between different points on campus. LiDAR is an efficient way to detect and localise objects from the environment surrounding the shuttles. They say the technology is much more accurate than GPS, emitting short pulses of laser light to precisely pinpoint the vehicles’ location on a map and detect the movement of nearby pedestrians and objects.

Using this data, researchers study the overall pattern of how pedestrian traffic moves across campus, which helps the researchers anticipate where the most demand for the shuttles will be at any given moment. This allows the shuttles to be carefully pre-positioned and routed to serve the MIT population as efficiently as possible.

Researchers also take into account other factors that affect pedestrian movement on MIT’s campus, such as varying weather conditions, class schedules, and the dynamic habits of students and professors across different semesters.

“The onboard sensors and cameras gather pedestrian data to estimate the flow of foot traffic,” said Ken Washington, vice president of Research and Advanced Engineering at Ford. “This helps us develop efficient algorithms that bring together relevant data. It improves mobility-on-demand services, and aids ongoing pedestrian detection and mapping efforts for autonomous vehicle research.”

Related Content

  • March 14, 2022
    Lidar: beginning to see the light
    Lidar feels like a technology whose time has come – but why now? Adam Hill talks to manufacturers, vendors and system integrators in the sector to assess the state of play and to find out what comes next
  • January 5, 2016
    Machine vision takes ITS further than the eye can see
    Vitronic’s John Yalda looks at how machine vision has become an integral part of many ITS deployments and why it complements, rather than replaces, ANPR. New and conventional business concepts like online shopping and mail order business are becoming more established in the cultures of fast-growing economies and increasing the demand for flexibility in the freight transportation and logistics industry. Road transport has become the preferred infrastructure for freight forwarding and several studies predict
  • March 29, 2023
    What are AVs doing in rural Ohio?
    Autonomous vehicle pilots so far have been typically sighted in urban areas. But researchers in rural regions of Ohio are now trying to find out exactly what benefits they could bring to the countryside
  • December 19, 2022
    Traffic cameras embrace AI
    Artificial intelligence is spreading into many aspects of mobility – but what about traffic management and enforcement cameras? ITS International invited a few vision experts to ponder a couple of leading questions…