Skip to main content

Ford, MIT project measures pedestrian traffic, predict demand for electric shuttles

Ford Motor Company and the Massachusetts Institute of Technology are collaborating on a new research project that measures how pedestrians move in urban areas to improve certain public transportation services, such as ride-hailing and point-to-point shuttles services. The project will introduce a fleet of on-demand electric vehicle shuttles that operate on both city roads and campus walkways on the university’s campus. The vehicles use LiDAR sensors and cameras to measure pedestrian flow, which ultimate
July 28, 2016 Read time: 2 mins
278 Ford Motor Company and the 2024 Massachusetts Institute of Technology are collaborating on a new research project that measures how pedestrians move in urban areas to improve certain public transportation services, such as ride-hailing and point-to-point shuttles services.

The project will introduce a fleet of on-demand electric vehicle shuttles that operate on both city roads and campus walkways on the university’s campus. The vehicles use LiDAR sensors and cameras to measure pedestrian flow, which ultimately helps predict demand for the shuttles. This, in turn, helps researchers and drivers route shuttles toward areas with the highest demand to better accommodate passengers.

The researchers plan to introduce the service to a group of students and faculty beginning in September. This group will use a mobile application to hail one of three electric urban vehicles to their location and request to be dropped off at another destination on campus.

During the past five months, Ford and MIT have used LiDAR sensors and cameras mounted to the vehicles to document pedestrian flow between different points on campus. LiDAR is an efficient way to detect and localise objects from the environment surrounding the shuttles. They say the technology is much more accurate than GPS, emitting short pulses of laser light to precisely pinpoint the vehicles’ location on a map and detect the movement of nearby pedestrians and objects.

Using this data, researchers study the overall pattern of how pedestrian traffic moves across campus, which helps the researchers anticipate where the most demand for the shuttles will be at any given moment. This allows the shuttles to be carefully pre-positioned and routed to serve the MIT population as efficiently as possible.

Researchers also take into account other factors that affect pedestrian movement on MIT’s campus, such as varying weather conditions, class schedules, and the dynamic habits of students and professors across different semesters.

“The onboard sensors and cameras gather pedestrian data to estimate the flow of foot traffic,” said Ken Washington, vice president of Research and Advanced Engineering at Ford. “This helps us develop efficient algorithms that bring together relevant data. It improves mobility-on-demand services, and aids ongoing pedestrian detection and mapping efforts for autonomous vehicle research.”

For more information on companies in this article

Related Content

  • Students develop GPS traffic monitoring system
    July 15, 2013
    A collaborative summer research project between students from the University of Delaware (UD) and Delaware Department of Transportation (DelDOT) is compiling traffic data using global position system technology to quantify the severity of congestion on roads leading to and from the Delaware beaches. The students use two UD vehicles equipped with GPS devices programmed to capture travel time from one point to another, mean travel speed and delay using longitude and latitude measurements taken while the vehic
  • ITS Australia Awards 2024: the winners!
    February 16, 2024
    15th annual ITS Australia Awards in Brisbane reflected end-user safety and industry collaboration
  • New website highlights EU ITS standards
    August 30, 2022
    The European Commission has provided a valuable resource tool for ITS implementers. Bob Williams, who led the project, walks us through the EU-ICIP Guide to ITS Standards…
  • Workzone safety can be economically viable
    October 24, 2014
    David Crawford looks how workzone safety can be ‘economically viable’. Highway maintenance is one of the most dangerous construction industry occupations in Europe. Research from The Netherlands on fatal crashes indicates that the risk facing road workzone operatives is ‘significantly higher’ than that for the general construction workforce. A survey carried out by the Highways Agency, which runs the UK’s motorway and trunk road network, has suggested that 20% of road workers have suffered injuries from pa