Worldline toll aims to reverse Lille congestion

Drivers will be encouraged to change habits on A1 and A23 motorways in France
By Adam Hill June 9, 2023 Read time: 2 mins
'Fewer traffic jams' says the variable message sign (image: DPS)

Payment specialist Worldline is operating what it calls a 'reverse toll' solution in France for Lille Metropole.

The French city's anti-congestion initiative - called Ecobonus - rewards car drivers who change their habits  by avoiding congested main roads, working from home or changing their work hours.

It is being tested on the A1 and A23 - both motorways which are heavily congested at peak hours - and aims to reduce traffic by refunding a part of the car drivers’ transportation subscriptions for every trip they avoid making.

Worldline is handling the technical aspects and overall management of the project, while communications agency DPS is running the 'Changing pays!' information programme.

It also designed the dedicated website and mobile app, on which drivers can register their mode of transport and receive reward payments.
 
Aurélien Barbier-Accary, director of mobility & e-transactional services at Worldline France, comments: "In addition to supporting various public transport projects, Worldline is helping to change users' habits by offering practical, sustainable alternatives that are in line with what the local authorities have to offer."

Amandine Deberdt, consulting director at DPS, adds: "Supporting Lille Metropole on this ambitious project in partnership with Worldline is very rewarding and allows us to rally all the agency's business lines around a project that makes sense. As part of the communication campaign, our main objective was to succeed in conveying a clear and attractive message to promote this programme, which may seem complex at first glance".

Charging, Tolling & RUC

For more information on companies in this article

Related Content

  • The downside of driverless vehicles
    October 27, 2016
    Driverless cars will have a detrimental effect on congestion and security while the road safety benefits can be achieved sooner and cheaper using ADAS, argues Colin Sowman. Many Governments are consulting about the introduction of driverless vehicles and even running trials. As 70% or 80% of crashes are caused by human error, the promise of a crash-free future of driverless, self-driving or autonomous vehicles (call them what you will) is alluring, as are the claims of reduced congestion and lower emissions
    Read More
  • Xerox’s mobility app offers Mobility as a Service
    June 1, 2016
    Andrew Bardin Williams looks at a new mobility app in Los Angeles and Denver that brings Mobility as a Service one step closer. Commuting today doesn’t have to require a single modal route. You can take Uber to the nearest light-rail station or a bus to the commuter line. Then on the other end of your trip, you can book a bikeshare the rest of the way to your office. For many who live in major metropolitan areas around the US this is a distinct reality as new ways to move from Point A to Point B continue to
    Read More
  • SkedGo’s MaaS offering aims for French connection
    April 3, 2024
    Expansion marks major step in firm's European strategy and use of TripGo products
    Read More
  • Autonomous driving – what can we really expect?
    June 6, 2016
    Dave Marples of Technolution BV looks beyond the hype to the practical implementation of autonomous vehicles. Having looked at the development of this sector for some time, I am concerned about the current state of autonomous driving development as engineering (and marketing) have run way ahead of the wider systemic, and legislative, requirements to support an autonomous future.
    Read More

Highlighted Content