Worldline toll aims to reverse Lille congestion

Drivers will be encouraged to change habits on A1 and A23 motorways in France
By Adam Hill June 9, 2023 Read time: 2 mins
'Fewer traffic jams' says the variable message sign (image: DPS)

Payment specialist Worldline is operating what it calls a 'reverse toll' solution in France for Lille Metropole.

The French city's anti-congestion initiative - called Ecobonus - rewards car drivers who change their habits  by avoiding congested main roads, working from home or changing their work hours.

It is being tested on the A1 and A23 - both motorways which are heavily congested at peak hours - and aims to reduce traffic by refunding a part of the car drivers’ transportation subscriptions for every trip they avoid making.

Worldline is handling the technical aspects and overall management of the project, while communications agency DPS is running the 'Changing pays!' information programme.

It also designed the dedicated website and mobile app, on which drivers can register their mode of transport and receive reward payments.
 
Aurélien Barbier-Accary, director of mobility & e-transactional services at Worldline France, comments: "In addition to supporting various public transport projects, Worldline is helping to change users' habits by offering practical, sustainable alternatives that are in line with what the local authorities have to offer."

Amandine Deberdt, consulting director at DPS, adds: "Supporting Lille Metropole on this ambitious project in partnership with Worldline is very rewarding and allows us to rally all the agency's business lines around a project that makes sense. As part of the communication campaign, our main objective was to succeed in conveying a clear and attractive message to promote this programme, which may seem complex at first glance".

Charging, Tolling & RUC

For more information on companies in this article

Related Content

  • Governments must look beyond short-term spending of public funds
    February 2, 2012
    Phil Pettitt, Chief Executive of innovITS, the UK's ITS Centre of Excellence, argues that governments need to look beyond the short-term when looking to pump-prime economic recovery with public funds. It seems, in the current economic climate, that a 'good' day is one in which no company is announcing job cuts or going into administration. Consumer demand is down and businesses are retrenching, cutting costs and fretting over the consequences of shrinking opportunities and order books. It has not been this
    Read More
  • Cubic’s holistic view of traffic management
    May 25, 2022
    How can cities and transit agencies ease congested roadways? Andy Taylor of Cubic Transportation Systems suggests it would help to take a more holistic view of the problem
    Read More
  • Big data and GPS combine to cut emergency response times
    April 2, 2014
    David Crawford looks at technologies for better emergency medical service delivery. Emergency medical services (EMS) play key roles in transporting, or bringing treatment to, patients who become ill through medical emergencies or are injured in road traffic accidents (RTAs). But awareness has been rising steadily, in the US and elsewhere, of the extent to which EMS can generate their own emergencies. The most common cause is vehicles causing or becoming involved in RTAs, as a result of driving fast under pr
    Read More
  • Netherlands road pricing trial results released
    February 2, 2012
    NXP Semiconductors and IBM have announced the final results of a landmark road pricing trial conducted in the Netherlands, which demonstrated that with the help of technology, drivers can be motivated to change their driving behaviour, reducing traffic congestion and contributing to a greener environment.
    Read More

Highlighted Content