Skip to main content

Challenges and opportunities in smart parking

A new report from ITS America, Smart Parking and the Connected Consumer, looks at the size of the parking industry and the smart parking opportunities for facility operators and municipalities. The parking industry, defined as parking facility management, billing and collection, enforcement, and other ancillary services, is a US$24-25 billion dollar industry. The commercial parking lots and garages industry includes about 3,000 companies with combined annual revenue of more than US$8 billion. The parking cu
December 13, 2012 Read time: 2 mins
A new report from 560 ITS America, Smart Parking and the Connected Consumer, looks at the size of the parking industry and the smart parking opportunities for facility operators and municipalities.

The parking industry, defined as parking facility management, billing and collection, enforcement, and other ancillary services, is a US$24-25 billion dollar industry. The commercial parking lots and garages industry includes about 3,000 companies with combined annual revenue of more than US$8 billion.

The parking customer tends to want to begin and end their trip without uncertainty about the details, such as parking availability and payment.  Smart parking providers seek to integrate navigation, essentially pre-trip planning, with other elements such as parking price, guidance-to-spot, transit and airport connections, and other amenities.

Key challenges for smart parking providers is growing in scale in terms of numbers of operators, cities, regions, customer accounts, and service scope (growing in number of services, such as bundling merchant items with tickets, dinner reservations, shopping etc.) in order to attract users first, then to demonstrate impact of their services on operators’ occupancy rates and revenue over time.

This report summarises key factors in parking operators’ decisions to deploy new technologies. Key factors are parking supply and demand, and in particular factors influencing occupancy rates, such as parking needs, customer service models, and operator return on investment. The key smart parking management systems are Permit and Enforcement (P&E), Parking Access and Revenue Control (PARC), and Parking Usage Recognition and Customer Service (PURCS) Systems.

%$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal Click here to download the full report connectedvehicle.itsa.wikispaces.net false http://connectedvehicle.itsa.wikispaces.net/file/view/Smart+Parking+and+the+Connected+Consumer+ITS+America+Bayless+2012.pdf/391361888/Smart%20Parking%20and%20the%20Connected%20Consumer%20ITS%20America%20Bayless%202012.pdf false false%>

For more information on companies in this article

Related Content

  • Complete Streets Symposium
    September 25, 2014
    ITS America’s last symposium event of 2014 is the Complete Streets Symposium, to be held in Atlanta, Georgia, on 20 and 21 October, co-hosted by ITS Georgia. The two-day event focuses on how safety, redevelopment, urban freight movement and ITS technologies enhance a complete streets network and the transportation experience as a whole. Keynote speaker is Keith T. Parker, general manager and chief executive officer of the Metropolitan Atlanta Rapid Transit Authority's (MARTA), the nation’s ninth large
  • ITS America student essay competition: deadline 14 April
    April 9, 2019
    The deadline for US college students to take part in ITS America’s annual essay competition is fast approaching – entries must be in by Sunday 14 April. The competition, sponsored by Southwest Research Institute (SwRI), invites students of transportation, engineering and public policy to share ‘thought provoking’ visions for the future of transport. The topic is: ‘How do you envision disruptive technologies impacting transportation systems to make them safer, greener or smarter over the next 10 years?’ U
  • Webinar: ITS European Congress
    May 22, 2014
    ITS Helsinki has announced a webinar on 4 June to present the congress programme and help visitors plan their trip to the European congress. Eric Sampson, senior congress programme advisor, will present this year’s programme by highlighting some of the most engaging sessions and events of the week, including the opening ceremony, the three plenary sessions and the closing sessions, as well as the eco-driving competition, the White Night and more. Didier Gorteman, director of Congresses, will introduce
  • EasyPark aims to minimise parking hassle
    March 26, 2014
    Motorists drive to a location to do something, not to park. Minimising the effort required to park is the aim of a new system that integrates EasyPark’s new in-car parking payment app with the forthcoming Volvo Sensus Connect in-car information and navigation system. When a motorist parks up, at a location suggested by Sensus Connect close to the driver’s stated destination, they receive a message on the dashboard display asking if they wish to start a parking transaction.