Skip to main content

Study shows road markings deliver cost-effective road safety

Road markings are among the most cost-effective solutions to make roads safer. A recent study carried out for the American Glass Bead Manufacturer’s Association quantifies by just how much Despite only making up 23% of the US mileage, fatalities on America’s rural two-lane highways made up 57% of all traffic fatalities in 2009 — resulting in more than $77Bn in losses for that year alone. Moreover, a rural motorist is 2.7 times more likely to be involved in a fatal crash per mile travelled than their urban
June 20, 2012 Read time: 4 mins
Jon Sproul, general manager of Swarco Industries

Road markings are among the most cost-effective solutions to make  roads safer. A recent study carried out for the American Glass Bead  Manufacturer’s Association quantifies by just how much

Despite only making up 23% of the US mileage, fatalities on America’s rural two-lane highways made up 57% of all traffic fatalities in 2009 — resulting in more than $77Bn in losses for that year alone. Moreover, a rural motorist is 2.7 times more likely to be involved in a fatal crash per mile travelled than their urban counterpart.

The TTI study, entitled An Evaluation of the Effectiveness of Wider Edge Line Pavement Markings, shows that, just by using six inch (15.25cm) line marking, instead of the still widely used four inch edge line, there is a dramatic improvement in safety and reduction of fatalities on rural two-lane highways.
In its recommendations, the TTI study says, “Agencies can use the results herein to develop a policy for six inch edge lines on their rural, two lane highways. Wider edge lines have been shown to reduce total crashes 15-30%, and fatal plus injury crashes 15-38%.

Comparative Benefit-Cost Ratios by Policy
Wider Edge Lines  
 $32.87-$55.20
 for every $1.00 invested
 Rumble Strips  $37.00-$46.00
 for every $1.00 invested
Chevrons  $8.60-$45.90
 for every $1.00 invested
RRPMs 
 $13.16    
 for every $1.00 invested

The study also looked at other road marking systems and assessed their safety and cost benefits, including rumble strips, chevrons, and raised retroreflective markers

In addition, the benefit-cost ratio for wide edge lines is $33 to $55 for each $1 spent, which is similar to rumble strips. If an agency is considering installing rumble strips as a safety countermeasure but concerned about the potential noise or pushback from the bicycle community, wider edge lines appear to offer similar results but without the concerns often associated with shoulder rumble strips.”

Many states have adopted wider edge lines on a variety of roads for a variety of reasons. The adoption has been slow and uncoordinated, without sound empirical findings to support their policy choice. The recent analysis of data from three states provides the necessary evidence to support the adoption of wider edge lines on rural two-lane highways. Based on the results of the cost benefit analysis above, state DOTs can now have further reassurance that their actions are in the best economic interest of society as well.

Since the safety benefits of wider edge lines are now better documented with rigorous statistical analyses, TTI says it would be beneficial if the MUTCD could be amended so that the minimum edge line width on rural two-lane highways was six inches. Agencies would then be able to implement the policy in a uniform and consistent manner.

Asked to comment on the TTI report, prepared on behalf of the 5963 American Glass Bead Manufacturer’s Association (AGBMA), Jon Sproul, general manager of glass bead and road marking material manufacturer 129 Swarco Industries and a member of the association, said the TTI report is a major contribution towards improving safety on the roads.

“While previous studies always found that edge markings have a positive impact on traffic safety, no reliable statistical data was available to support the hypothesis that wider edge lines further improve traffic safety. The TTI report is based on recent statistically sound data and several surveys conducted over the past decade. The findings confirm that an increase of merely two inches in the width of edge lines will provide better guidance and visibility and hence reduce the number of crashes on rural two-lane highways,” says Sproul and emphasises that road markings still remain among the most cost-effective and reliable solutions to make roads safer.


Related Content

  • July 18, 2012
    Florida's high occupancy tolling success in reducing congestion
    TransCore's David Sparks writes about the development of 95 Express, Florida Department of Transportation's new high-occupancy tolling facility. High-Occupancy Tolling (HOT) lanes are one of the most compelling uses of existing transportation infrastructure to expand capacity, particularly in major metropolitan areas which have limited right of way but need to relieve congestion. According to the Federal Highway Administration, while vehicle miles travelled have increased over 70 per cent in the past 20 yea
  • May 29, 2013
    City Safety reduces low speed accidents on Volvo’s XC60 and S60
    It was four years ago that Volvo introduced its City Safety collision avoidance system which is designed to reduce the number and severity of low-speed accidents to the US market. However, a study in America by the Highway Loss Data Institute (HLDI) has shown that the results may not be as good as initially indicated by an earlier report. According to Volvo, statistics show that 75% of reported collisions occur at speeds of up to 30km/h (18.6mph) typically in urban traffic and in slow-moving traffic queues
  • November 26, 2013
    New markets for travel information apps
    Purpose-designed travel information apps are emerging to support the real estate market in the US – and potentially more widely – in a major diversification away from the conventional automotive and navigation device sectors. In July 2013, Washington State-based Imprev, which develops web-based marketing support aids for realtors, announced its App Generator. Claimed as an industry first, this enables property businesses to create their own branded mobile apps to give away as marketing tools to potential
  • January 13, 2017
    Australia trials shortened cost benefit evaluation
    A shortened and tailored cost benefit assessment is helping show the worth of C-ITS in Australia. An Australian ‘rapid cost-benefit assessment’ method, introduced to help prepare the ground for co-operative ITS (C-ITS) deployment and showcased at the ITS World Congress in Melbourne, has generated encouraging results.